Chapter

Information and Communication Technologies in Tourism 2008

pp 198-208

Tourist Activated Networks: Implications for Dynamic Packaging Systems in Tourism

  • Florian ZachAffiliated withNational Laboratory for Tourism and eCommerce, School of Tourism and Hospitality Management, Temple University
  • , Ulrike GretzelAffiliated withLaboratory for Intelligent Systems in Tourism Recreation, Park & Tourism Sciences, Texas A&M University
  • , Daniel R. FesenmaierAffiliated withNational Laboratory for Tourism and eCommerce, School of Tourism and Hospitality Management, Temple University

Abstract

This paper discusses tourist activated networks as a concept to inform technological applications supporting dynamic bundling and en-route recommendations. Empirical data was collected from travellers who visited a regional destination in the US and then analyzed with respect to its network structure. The results indicate that the tourist activated network for the destination is rather sparse and that there are clearly differences in core and peripheral nodes. The findings illustrate the structure of a tourist activated network and provide implications for technology design and tourism marketing.

Keywords

tourist activated networks network analysis dynamic packaging on-the-move traveller destination management organizations