Information Technology-Enabled Business Platforms

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Abstract

Commoditisation of products has been researched and understood for many decades. However, over 70% of the GDP of major nations is dependent on service industries. Little is understood about how services industries commoditise. The notion of business platforms [1] provides some important clues. The combination of a business platform supported by an innovative information technology system can disrupt industries, as organisations such as Google and eBay have demonstrated. This case study introduces a technique for assessing an organisation to identify candidate business platforms, and how to apply information technology to create competitive industry disruption. In addition, it will provide initial experiences from using these techniques.