Agent Technologies for the Development of Adaptive Web Stores

  • Liliana Ardissono
  • Anna Goy
  • Giovanna Petrone
  • Marino Segnan
  • Luca Console
  • Leonardo Lesmo
  • Carla Simone
  • Pietro Torasso
Conference paper

DOI: 10.1007/3-540-44682-6_11

Part of the Lecture Notes in Computer Science book series (LNCS, volume 1991)
Cite this paper as:
Ardissono L. et al. (2001) Agent Technologies for the Development of Adaptive Web Stores. In: Dignum F., Sierra C. (eds) Agent Mediated Electronic Commerce. Lecture Notes in Computer Science, vol 1991. Springer, Berlin, Heidelberg

Abstract

With the increasing popularity of Web shopping, the personalization of the front-end of on-line stores has become a critical issue: these systems are accessed by customers with different backgrounds, expertise and preferences; therefore, their usability can only be improved by personalizing their interfaces to the needs of each specific user. In this paper, we describe the architecture of SETA, a prototype toolkit for the creation of adaptive Web stores, where user modeling and flexible hypermedia techniques are exploited to personalize the interaction with the user, dynamically generating the catalog pages on the basis of the user’s features. The SETA architecture is composed by different specia- lized agents, which cooperate to the management of the interaction with the user; we will discuss how the application of agent-based techniques has been essential to the design and development of this system.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2001

Authors and Affiliations

  • Liliana Ardissono
    • 1
  • Anna Goy
    • 1
  • Giovanna Petrone
    • 1
  • Marino Segnan
    • 1
  • Luca Console
    • 1
  • Leonardo Lesmo
    • 1
  • Carla Simone
    • 1
  • Pietro Torasso
    • 1
  1. 1.Dipartimento di InformaticaUniversità di TorinoTorinoItaly

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