Abstract
This paper focuses on Firm-Hosted Online Communities (FOC) - communities that are hosted by organizations for commercial purposes. The purpose of this paper is twofold. Firstly, we will examine examples of existing FOCs in order to develop a broader view of how FOCs have been utilized in product business. This work results with a dimensional view illustrating some discovered opportunities with FOCs in firms’ commercial product-related activities. Secondly, we will make an attempt to increase our opportunities to exchange FOC-related ideas with the research community and with companies by introducing a recently established research project focusing on the challenges and opportunities with FOCs.
Keywords
- Online Community
- Commercial Purpose
- Industrial Partner
- Multiple Case Study
- Computer Mediate Communication
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Jantunen, S., Smolander, K., Malinen, S., Virtanen, T., Kujala, S. (2009). Utilizing Firm-Hosted Online Communities in Software Product Business: A Dimensional View. In: Ardagna, D., Mecella, M., Yang, J. (eds) Business Process Management Workshops. BPM 2008. Lecture Notes in Business Information Processing, vol 17. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-00328-8_71
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DOI: https://doi.org/10.1007/978-3-642-00328-8_71
Publisher Name: Springer, Berlin, Heidelberg
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