Book 2015

Besides the Screen

Moving Images through Distribution, Promotion and Curation

Editors:

ISBN: 978-1-349-50082-6 (Print) 978-1-137-47102-4 (Online)

Table of contents (11 chapters)

  1. Front Matter

    Pages i-xii

  2. Introduction: In the Grooves of the Cinematographic Circuit

    1. No Access

      Chapter

      Pages 1-19

      Introduction: In the Grooves of the Cinematographic Circuit

  3. Through Many Channels: Distribution

    1. Front Matter

      Pages 21-21

    2. No Access

      Chapter

      Pages 23-45

      From the Big Screen to the Small Ones: How Digitization is Transforming the Distribution, Exhibition and Consumption of Movies

    3. No Access

      Chapter

      Pages 46-64

      Notes on Film Distribution: Networks, Screens and Practices

    4. No Access

      Chapter

      Pages 65-84

      Catering for Whom? The Problematic Ethos of Audiovisual Distribution Online

  4. Under the Spotlights: Promotion

    1. Front Matter

      Pages 85-85

    2. No Access

      Chapter

      Pages 87-104

      1-18-08 — Viral Marketing Strategies in Hollywood Cinema

    3. No Access

      Chapter

      Pages 105-124

      Terms of Intimacy: Blog Marketing, Experiential Desegregation and Collaborative Film Value Production

    4. No Access

      Chapter

      Pages 125-143

      On the Problematic Productivity of Hype: Flashforward’s Promotional Campaign

  5. In the Files and Out There: Curation

    1. Front Matter

      Pages 145-145

    2. No Access

      Chapter

      Pages 147-161

      Audiovisual Archives and the Public Domain: Economics of Access, Exclusive Control and the Digital Skew

    3. No Access

      Chapter

      Pages 162-176

      Live Audiovisual Performance and Documentation

    4. No Access

      Chapter

      Pages 177-196

      Public Screenings Beside Screens: A Spatial Perspective

    5. No Access

      Chapter

      Pages 197-212

      Interactive Video Installations in Public Spaces: Rafael Lozano-Hemmer’s Under Scan

  6. Back Matter

    Pages 213-215