Overview
Part of the book series: Neue Perspektiven der marktorientierten Unternehmensführung (NPMU)
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Table of contents(4 chapters)
About this book
About the author
Bibliographic Information
Book Title: An Integrative Approach to Innovation Management
Book Subtitle: Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness
Authors: Nicolas Zacharias
Series Title: Neue Perspektiven der marktorientierten Unternehmensführung
DOI: https://doi.org/10.1007/978-3-8349-7042-8
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-3338-6
eBook ISBN: 978-3-8349-7042-8
Series ISSN: 2626-1499
Series E-ISSN: 2626-1529
Edition Number: 1
Number of Pages: XVII, 97
Number of Illustrations: 9 b/w illustrations
Topics: Innovation/Technology Management