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International Employer Brand Management

A Multilevel Analysis and Segmentation of Students' Preferences

  • Book
  • © 2013

Overview

Authors:
  1. Lena Christiaans

    1. Düsseldorf, Germany

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  • Publication in the field of economic sciences?

  • Includes supplementary material: sn.pub/extras

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Table of contents (6 chapters)

  1. Front Matter

    Pages 1-1
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  2. Introduction

    • Lena Christiaans
    Pages 1-10

  3. Theoretical Background and Literature Review

    • Lena Christiaans
    Pages 11-49

  4. Conceptual Framework and Deduction of Hypotheses

    • Lena Christiaans
    Pages 51-121

  5. Research Methodology and Data Basis

    • Lena Christiaans
    Pages 123-145

  6. Empirical Analysis and Hypothesis Testing

    • Lena Christiaans
    Pages 147-201

  7. Discussion of Empirical Findings

    • Lena Christiaans
    Pages 203-230

  8. Back Matter

    Pages 8-8
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Keywords

About this book

The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students' preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups.

Authors and Affiliations

  • Düsseldorf, Germany

    Lena Christiaans

About the author

Lena Christiaans obtained her doctorate at the Chair in Corporate Management at Universität Hohenheim and currently works as a reputation manager in the Corporate Communications department of a DAX-30-company in Dusseldorf.

Bibliographic Information

  • Book Title: International Employer Brand Management

  • Book Subtitle: A Multilevel Analysis and Segmentation of Students' Preferences

  • Authors: Lena Christiaans

  • DOI: https://doi.org/10.1007/978-3-658-00456-9

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2013

  • Softcover ISBN: 978-3-658-00455-2Published: 27 November 2012

  • eBook ISBN: 978-3-658-00456-9Published: 28 November 2012

  • Edition Number: 1

  • Number of Pages: XVIII, 265

  • Number of Illustrations: 16 b/w illustrations

  • Topics: Marketing, Business and Management, general, Entrepreneurship

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