Handbook of Social Media Management

Value Chain and Business Models in Changing Media Markets

Editors:

ISBN: 978-3-642-28896-8 (Print) 978-3-642-28897-5 (Online)

Table of contents (49 chapters)

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  1. New Value Chain with Social Media

    1. Front Matter

      Pages 217-217

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      Book Chapter

      Pages 375-389

      Facebook: A Business Perspective on the Power of Intelligent Networking and Social Media

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      Book Chapter

      Pages 391-404

      Multimedia Strategies for FM Radio Stations in Moscow

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      Book Chapter

      Pages 405-415

      Social Media in Russia: Its Features and Business Models

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      Book Chapter

      Pages 417-427

      China’s Media Industry: Landscape and Development

  2. Forms and Content of Social Media

    1. Front Matter

      Pages 429-429

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      Book Chapter

      Pages 431-442

      Social Media Strategies and Practices of Integrated Media Companies

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      Book Chapter

      Pages 443-454

      “Telekom hilft”: Customer Service in the Social Web

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      Book Chapter

      Pages 455-475

      Online Radio: A Social Media Business?

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      Book Chapter

      Pages 477-491

      Platform Leadership in Online Broadcasting Markets

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      Book Chapter

      Pages 493-511

      Ad Addressability and Personalized Content in IPTV Markets

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      Book Chapter

      Pages 513-531

      The Social Media War: Is Google+ the David to Facebook’s Goliath?

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      Book Chapter

      Pages 533-547

      Applications for the Media Sector to Leverage Content in Social Networks

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      Book Chapter

      Pages 549-564

      Star Management of Talent Agencies and Social Media in Korea

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      Book Chapter

      Pages 565-589

      Predicting the Future of Investor Sentiment with Social Media in Stock Exchange Investments: A Basic Framework for the DAX Performance Index

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      Book Chapter

      Pages 591-602

      Branding with Social Media at RTS

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      Book Chapter

      Pages 603-618

      Social Television, Creative Collaboration and Television Production: The Case of the BBC’s ‘The Virtual Revolution’

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      Book Chapter

      Pages 619-632

      Evolution of Strategy and Commercial Relationships for Social Media Platforms: The Case of YouTube

  3. Social Media: Impact and Users

    1. Front Matter

      Pages 633-633

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      Book Chapter

      Pages 635-655

      Social Media and New Audiences as a New Challenge for Traditional and New Media Industries

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      Book Chapter

      Pages 657-670

      Towards a Typology of Strategies for User Involvement

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      Book Chapter

      Pages 671-687

      Social Media Monitoring Tools as Instruments of Strategic Issues Management

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      Book Chapter

      Pages 689-701

      Social Networks: The Question on Efficiency Remains

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