Handbook of Social Media Management

Value Chain and Business Models in Changing Media Markets

Editors:

ISBN: 978-3-642-28896-8 (Print) 978-3-642-28897-5 (Online)

Table of contents (49 chapters)

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  1. Front Matter

    Pages i-ix

  2. Introduction

    1. Front Matter

      Pages 1-1

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      Book Chapter

      Pages 3-6

      The Social Media Management Chain, How Social Media Influences Traditional Media

  3. Management with Social Media

    1. Front Matter

      Pages 7-7

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      Pages 9-24

      Traditional Media Companies in the U.S. and Social Media: What’s the Strategy?

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      Pages 25-47

      Social Media in Companies. Integrated Approach for a Social Media Strategy

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      Book Chapter

      Pages 49-58

      Some Economics of New Media Content Production and Consumption, and Strategic Implication for Media Companies

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      Pages 59-72

      How (Social) Media Can Change “Change” in Organizations

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      Pages 73-86

      Employees’ Conceptions of How Management Can Operationalize Employee Involvement

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      Book Chapter

      Pages 87-123

      Book Industry Business, Concentration, Internet and Social Media of Management and Marketing

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      Book Chapter

      Pages 125-142

      New Venture Creation in Social Media Platform; Towards a Framework for Media Entrepreneurship

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      Book Chapter

      Pages 143-160

      New Marketing Communication in Social Media Business

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      Book Chapter

      Pages 161-178

      Social Networks as Marketing Tools for Media Companies

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      Book Chapter

      Pages 179-200

      Managing New(s) Conversations: The Role of Social Media in News Provision and Participation

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      Book Chapter

      Pages 201-216

      Social Media: Managerial and Economic Opportunities and Challenges

  4. New Value Chain with Social Media

    1. Front Matter

      Pages 217-217

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      Book Chapter

      Pages 219-238

      Social Media, Aggregation and the Refashioning of Media Business Models

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      Book Chapter

      Pages 239-251

      How Media Companies Should Create Value: Innovation Centered Business Models and Dynamic Capabilities

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      Book Chapter

      Pages 253-267

      Media Management and Social Media Business: New Forms of Value Creation in the Context of Increasingly Interconnected Media Applications

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      Book Chapter

      Pages 269-288

      Managing Social Media Value Networks: From Publisher (Broadcast) to User-Centric (Broadband-Narrowcast) Business Models

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      Book Chapter

      Pages 289-310

      Two Faces of Growth: Linking Customer Engagement to Revenue Streams

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      Book Chapter

      Pages 311-325

      Keys to Monetize Social Media in the Audiovisual Business

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      Book Chapter

      Pages 327-347

      Digital Hollywood: How Internet and Social Media Are Changing the Movie Business

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      Book Chapter

      Pages 349-373

      Distributing Audiovisual Contents in the New Digital Scenario: Multiplatform Strategies of the Main Spanish TV Networks

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