Overview
- Includes the full proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
- Provides insights and strategies related to various areas for marketing science such as marketing strategy, consumer behavior, international marketing
- Showcases research from academics, scholars and practitioners from around the world
- Includes supplementary material: sn.pub/extras
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
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Table of contents (215 papers)
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Front Matter
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Food/Health
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Website Design Strategies for the E-Servicescape
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Branding Strategy
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Innovation in Course Development and Delivery
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Keywords
About this book
This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of “ Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing”, this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive thatmarketing can provide to consumers, stakeholders and society.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Editors and Affiliations
Bibliographic Information
Book Title: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Book Subtitle: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
Editors: Kacy K. Kim
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-26647-3
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2016
Hardcover ISBN: 978-3-319-26646-6Published: 11 March 2016
Softcover ISBN: 978-3-319-79987-2Published: 24 April 2018
eBook ISBN: 978-3-319-26647-3Published: 10 March 2016
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XXXIV, 1006
Number of Illustrations: 13 b/w illustrations, 8 illustrations in colour
Topics: Marketing, Business Strategy/Leadership, Sales/Distribution