2013

Food Consumer Science

Theories, Methods and Application to the Western Balkans

ISBN: 978-94-007-5945-9 (Print) 978-94-007-5946-6 (Online)

Table of contents (9 chapters)

  1. Front Matter

    Pages i-xvi

  2. No Access

    Book Chapter

    Pages 1-13

    Introduction

  3. No Access

    Book Chapter

    Pages 15-26

    Theories of Food Choice

  4. No Access

    Book Chapter

    Pages 27-41

    Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ)

  5. No Access

    Book Chapter

    Pages 43-55

    Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries

  6. No Access

    Book Chapter

    Pages 57-71

    Exploring an Emerging Market through Focus Groups and Expert Interviews: Health Claim Products in the Western Balkans

  7. No Access

    Book Chapter

    Pages 73-87

    Assessing Fruit Perception Using Focus Groups

  8. No Access

    Book Chapter

    Pages 89-106

    Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi Approach

  9. No Access

    Book Chapter

    Pages 107-125

    Utilising Conjoint Analysis: Understanding Consumer Preferences for Traditional Food

  10. No Access

    Book Chapter

    Pages 127-136

    Conclusions

  11. Back Matter

    Pages 137-144