Branded Spaces

Experience Enactments and Entanglements

Editors:

ISBN: 978-3-658-01560-2 (Print) 978-3-658-01561-9 (Online)

Table of contents (18 chapters)

  1. Front Matter

    Pages 1-7

  2. No Access

    Book Chapter

    Pages 9-27

    Approaching Branded Spaces

  3. Places and Possibilities

    1. Front Matter

      Pages 29-29

    2. No Access

      Book Chapter

      Pages 31-42

      The 4D Model of Place Brand Management

    3. No Access

      Book Chapter

      Pages 43-61

      Architecture and the Destination Image: Something Familiar, Something New, Something Virtual, Something True

    4. No Access

      Book Chapter

      Pages 63-73

      Branding Views Marketing: Lessons to Learn for Destination Management

    5. No Access

      Book Chapter

      Pages 75-85

      The Possibility of a Social Imaginary: Public Housing as a Tool for City Branding

  4. Facts and Figures

    1. Front Matter

      Pages 87-87

    2. No Access

      Book Chapter

      Pages 89-108

      Corporate Branded Spaces: A Glance at Today’s Diversity and Some Historic Origins

    3. No Access

      Book Chapter

      Pages 109-119

      Brand Value in Real Estate: The Financial Contribution of Property Brands

    4. No Access

      Book Chapter

      Pages 121-131

      Naming Rights for Sports Stadiums: Sponsor versus Club – Who Makes the Proper Brand?

  5. Senses and Sensualities

    1. Front Matter

      Pages 133-133

    2. No Access

      Book Chapter

      Pages 135-156

      The Branded Experience: Decoding the Spatial Configuration of Flagship Stores

    3. No Access

      Book Chapter

      Pages 157-165

      Applying Theory of Branding Synergy on Consumer Experience and Spatial Design: A Case Study

    4. No Access

      Book Chapter

      Pages 167-177

      Heimatklänge: The Conceptual Design of Branded Spaces by Means of Sonic Branding

  6. Stories and Situations

    1. Front Matter

      Pages 179-179

    2. No Access

      Book Chapter

      Pages 181-192

      South Tyrol: Destinations Can Be Brands Too

    3. No Access

      Book Chapter

      Pages 193-202

      A Guggenheim in Every City?

    4. No Access

      Book Chapter

      Pages 203-213

      AAALBANIA: Possibilities and Limitations of Nation Branding Using the Example of Albania

  7. Critiques and Consequences

    1. Front Matter

      Pages 215-215

    2. No Access

      Book Chapter

      Pages 217-228

      Branded Space; Branded Consumers: Spaces for Consumption and the Uncomfortable Consequences of Complicit Communality

    3. No Access

      Book Chapter

      Pages 229-245

      Cannibal Architecture Hates BANANAs: Post-Communist Rebranding of Historical Sites

    4. No Access

      Book Chapter

      Pages 247-259

      Syntax of Intervention in Historically Significant Public Open Urban Spaces

    5. No Access

      Book Chapter

      Pages 261-277

      Branding as Enabling Knowledge Creation: The Role of Space and Cognition in Branding Processes

  8. Back Matter

    Pages 279-286