Co-created Effective, Agile, and Trusted eServices

15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, August 13-15, 2013. Proceedings

ISBN: 978-3-642-39807-0 (Print) 978-3-642-39808-7 (Online)

Table of contents (13 chapters)

  1. Front Matter

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  2. Online Advertisements and Referential Systems

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      Pages 1-14

      Forecasting Online Advertising Campaigns in the Wild

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      Pages 15-25

      Ranking for the Top: A Misconception of Search Engine Advertisers

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      Pages 26-37

      Measuring Supportiveness of the Internet and Mobile Platforms for Personalized Ad

  3. Recommender Systems and Pricing

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      Pages 38-49

      The Matthew Effect in Online Review Helpfulness

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      Pages 50-62

      Association Rules in Web Usage Logfile Data – Empirical Insights into the Use of User-Generated Web Site Features

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      Pages 63-73

      Leaving the Tier: An Examination of Asymmetry in Pricing Patterns in Online High Tech Shops

  4. Social Media

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      Pages 74-84

      Social Media Data Relevant for Measuring Key Performance Indicators? A Content Analysis Approach

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      Pages 85-96

      Understanding Individuals’ Switching of eService: An Empirical Study of Social Network Games Switching Intentions in China

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      Pages 97-108

      A Social Referral Mechanism on e-Marketplace

  5. Mobile Services

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      Pages 109-120

      Mobile Credit Payment – Innovation for Leadership in E-Commerce

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      Pages 121-132

      Fool’s Gold? Developer Dilemmas in a Closed Mobile Application Market Platform

  6. Business Models

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      Pages 133-147

      Collaborative Business Model Innovation Process for Networked Services

  7. Societal Implications

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      Pages 148-161

      Digital Inequality on Global Online Knowledge Exchange Platforms

  8. Back Matter

    Pages -