2013

Media and Convergence Management

Editors:

ISBN: 978-3-642-36162-3 (Print) 978-3-642-36163-0 (Online)
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Table of contents (23 chapters)

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  1. Front Matter

    Pages i-xxv

  2. Book Chapter

    Pages 1-5

    Introduction

  3. Convergence and Strategic Management

    1. Front Matter

      Pages 7-7

    2. Book Chapter

      Pages 9-23

      Business Modelling and Convergence

    3. Book Chapter

      Pages 25-36

      Managing the Convergence of Industries: Archetypes for Successful Business Models

    4. Book Chapter

      Pages 37-55

      The Internet and the Value Chains of the Media Industry

    5. Book Chapter

      Pages 57-72

      Media Convergence and Convergence Strategies in Human Resource Management

    6. Book Chapter

      Pages 73-86

      Convergence and Controlling

  4. Convergence and Advertising and Marketing

    1. Front Matter

      Pages 87-87

    2. Book Chapter

      Pages 89-105

      Convergence in Global Markets: The Great Standardization Versus Localization Debate Is (Finally) Put to Rest

    3. Book Chapter

      Pages 107-116

      A Process for Managing the Re-convergence of Marketing Functions

    4. Book Chapter

      Pages 117-133

      Cross-media Advertising: Brand Promotion in an Age of Media Convergence

    5. Book Chapter

      Pages 135-160

      Managing Brands in a Converging Media Environment

  5. Convergence and Consumer Behavior

    1. Front Matter

      Pages 161-161

    2. Book Chapter

      Pages 163-176

      Convergence and Consumer Behavior

    3. Book Chapter

      Pages 177-188

      Media Convergence and Media Multitasking

    4. Book Chapter

      Pages 189-202

      Conceptualizing Audiences in Convergent Media Environments

  6. Convergence and Technology

    1. Front Matter

      Pages 203-203

    2. Book Chapter

      Pages 205-220

      The Interplay of Technology Development and Media Convergence: Examples

    3. Book Chapter

      Pages 221-232

      Technology, Convergence, and the Internet of Things

    4. Book Chapter

      Pages 233-246

      Towards a Better Understanding of Mobile Marketing: Theoretical Construction of Ubiquity

    5. Book Chapter

      Pages 247-260

      Convergence, Crisis and the Digital Music Economy

    6. Book Chapter

      Pages 261-281

      Media Development and Convergence in the Music Industry

  7. Convergence and Journalism

    1. Front Matter

      Pages 283-283

    2. Book Chapter

      Pages 285-298

      Convergent Journalism—Newsrooms, Routines, Job Profiles and Training

    3. Book Chapter

      Pages 299-315

      The Many Faces of Interactivity in Convergent Media Environments. Assessing Uses and Effects of Interactivity from a User and Management Perspective

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