2012

Developing International Strategies

Going and Being International for Medium-sized Companies

Authors:

ISBN: 978-3-642-24724-8 (Print) 978-3-642-24725-5 (Online)

Table of contents (19 chapters)

  1. Front Matter

    Pages i-xxiv

  2. No Access

    Book Chapter

    Pages 1-8

    Introduction

  3. Internationalization

    1. Front Matter

      Pages 9-10

    2. No Access

      Book Chapter

      Pages 11-25

      Facts and figures about internationalization

    3. No Access

      Book Chapter

      Pages 27-43

      Drivers of internationalization for companies

  4. Strategic planning in general and in the international context

    1. Front Matter

      Pages 45-46

    2. No Access

      Book Chapter

      Pages 47-63

      Strategic planning in general

    3. No Access

      Book Chapter

      Pages 65-87

      Strategic planning of a domestic company as the starting point for going international

    4. No Access

      Book Chapter

      Pages 89-95

      Introduction to strategic planning in the international context

  5. Strategies for going international for new markets

    1. Front Matter

      Pages 97-98

    2. No Access

      Book Chapter

      Pages 99-122

      Evaluating new markets

    3. No Access

      Book Chapter

      Pages 123-148

      Evaluating market entry modes

    4. No Access

      Book Chapter

      Pages 149-163

      Developing an internationalization strategy for new markets

  6. Strategies for going international for production and sourcing

    1. Front Matter

      Pages 165-166

    2. No Access

      Book Chapter

      Pages 167-186

      Evaluating new production and sourcing locations

    3. No Access

      Book Chapter

      Pages 187-211

      Evaluating foreign operation modes

    4. No Access

      Book Chapter

      Pages 213-229

      Developing an internationalization strategy for production and sourcing

  7. Strategies for being international

    1. Front Matter

      Pages 231-233

    2. No Access

      Book Chapter

      Pages 235-248

      Determining the level of integration and responsiveness

    3. No Access

      Book Chapter

      Pages 249-259

      Defining the strategic businesses

    4. No Access

      Book Chapter

      Pages 261-271

      Defining the strategic objectives

    5. No Access

      Book Chapter

      Pages 273-296

      Determining the level of standardization and differentiation of market offers

    6. No Access

      Book Chapter

      Pages 297-322

      Configuring the value creation process and determining the operation modes

    7. No Access

      Book Chapter

      Pages 323-346

      The process of strategic planning in an international company

    8. No Access

      Book Chapter

      Pages 347-348

      Closing remarks

  8. Back Matter

    Pages 349-368