2011

Strategies and Communications for Innovations

An Integrative Management View for Companies and Networks

Editors:

ISBN: 978-3-642-17222-9 (Print) 978-3-642-17223-6 (Online)

Table of contents (25 chapters)

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  1. Front Matter

    Pages i-xxx

  2. Strategic Perspectives on Innovation

    1. Front Matter

      Pages 1-1

    2. No Access

      Book Chapter

      Pages 3-10

      Challenges, Approaches, and Strategic Aspects of Innovation

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      Book Chapter

      Pages 11-23

      Strategic Open Innovation: Basics, Actors, Tools and Tensions

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      Book Chapter

      Pages 25-36

      Challenges and Visual Solutions for Strategic Business Model Innovation

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      Book Chapter

      Pages 37-50

      Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability: How to Decode Its Contribution Comprehensively

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      Book Chapter

      Pages 51-71

      Developing a Technology Intelligence Strategy to Access Knowledge of Innovation Clusters

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      Book Chapter

      Pages 73-93

      Social Innovation and Interactive Value Creation as Strategic Demand for Management

  3. Communicative Perspectives on Innovation

    1. Front Matter

      Pages 95-95

    2. No Access

      Book Chapter

      Pages 97-104

      Communication of Innovation: Marketing, Diffusion, and Frameworks

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      Book Chapter

      Pages 105-116

      Innovation Marketing: An Introduction

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      Book Chapter

      Pages 117-131

      The Role of Word of Mouth in the Diffusion of Innovation

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      Book Chapter

      Pages 133-152

      An Integrated Approach to Communications in the Open Innovation Process

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      Book Chapter

      Pages 153-162

      Managing Emotions Matters: A Balanced Framework for Communicating Innovations in Companies

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      Book Chapter

      Pages 163-181

      The Scent of Innovation: Towards an Integrated Management Concept for Visual and Scent Communication of Innovation

  4. Integrated Perspectives on Innovation

    1. Front Matter

      Pages 183-183

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      Book Chapter

      Pages 185-192

      The Linkage Between Strategy and Communication for Innovation

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      Book Chapter

      Pages 193-208

      Research and Development, Innovation and Marketing: How to Convince Internal and External Stakeholders of Technological Innovations

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      Book Chapter

      Pages 209-228

      A Relational Communication Strategy for Successful Collaborative Innovation in Business-to-Business Markets

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      Book Chapter

      Pages 229-242

      Strategic Planning for Communication of Innovation: Crowdsourcing as Social Capital

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      Book Chapter

      Pages 243-256

      Achieving Market Leadership for Innovation Through Communication

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      Book Chapter

      Pages 257-289

      Innovation Communication as a Cross-Functional Dynamic Capability: Strategies for Organizations and Networks

  5. Best Practices

    1. Front Matter

      Pages 291-291

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      Book Chapter

      Pages 293-304

      Science Comes Alive! The Internet Film Portal DFG Science TV

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      Book Chapter

      Pages 305-317

      DHL Open Innovation: Program for the Development, Deployment and Promotion of Innovative Solutions in Logistics

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