2011

The Silver Market Phenomenon

Marketing and Innovation in the Aging Society

Editors:

ISBN: 978-3-642-14337-3 (Print) 978-3-642-14338-0 (Online)

Table of contents (33 chapters)

previous Page of 2
  1. Front Matter

    Pages i-xxxiv

  2. Innovation, Design and Product Development for the Silver Market

    1. Front Matter

      Pages 1-1

    2. No Access

      Book Chapter

      Pages 3-13

      Product Development for the Silver Market

    3. No Access

      Book Chapter

      Pages 15-26

      Silver Age Innovators: A New Approach to Old Users

    4. No Access

      Book Chapter

      Pages 27-44

      Disabled Persons as Lead Users for Silver Market Customers

    5. No Access

      Book Chapter

      Pages 45-63

      Integration of the Elderly into the Design Process

    6. No Access

      Book Chapter

      Pages 65-77

      Leveraging Disruptive Innovations for the Silver Market

    7. No Access

      Book Chapter

      Pages 79-89

      Gerontechnology for a Super-Aged Society

    8. No Access

      Book Chapter

      Pages 91-100

      Designing for Everyone, One Person at a Time

    9. No Access

      Book Chapter

      Pages 101-116

      Universal Design: Innovations for All Ages

    10. No Access

      Book Chapter

      Pages 117-131

      Transgenerational Design: A Heart Transplant for Housing

    11. No Access

      Book Chapter

      Pages 133-146

      Service Innovation: Towards Designing New Business Models for Aging Societies

  3. Marketing for the Silver Market

    1. Front Matter

      Pages 147-147

    2. No Access

      Book Chapter

      Pages 149-159

      Current Strategies in the Retail Industry for Best-Agers

    3. No Access

      Book Chapter

      Pages 161-173

      Silver Pricing: Satisfying Needs Is Not Enough – Balancing Value Delivery and Value Extraction Is Key

    4. No Access

      Book Chapter

      Pages 175-193

      Changing Consumer Values and Behavior in Japan: Adaptation of Keio Department Store, Shinjuku

    5. No Access

      Book Chapter

      Pages 195-201

      Bargain Hunting Belongers and Positive Pioneers: Key Silver Market Segments in the UK

    6. No Access

      Book Chapter

      Pages 203-216

      Grey Power: Developing Older Customer Strategies

    7. No Access

      Book Chapter

      Pages 217-228

      Catering to Older Consumers’ Customer Service Needs

    8. No Access

      Book Chapter

      Pages 229-237

      Business Strategies for Enhancing Quality of Life in the Later Years

    9. No Access

      Book Chapter

      Pages 239-247

      Silver Advertising: Older People in Japanese TV Ads

    10. No Access

      Book Chapter

      Pages 249-262

      Advertising Agencies: The Most Calcified Part of the Process

    11. No Access

      Book Chapter

      Pages 263-275

      The Importance of Web 2.0 to the 50-Plus

previous Page of 2