2008

The Silver Market Phenomenon

Business Opportunities in an Era of Demographic Change

ISBN: 978-3-540-75330-8 (Print) 978-3-540-75331-5 (Online)

Table of contents (34 chapters)

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  1. Front Matter

    Pages i-xxxv

  2. The Demographic Shift: Challenges, Chances, Perspectives

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      Pages 3-16

      Demographic Change and Economic Growth

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      Pages 17-29

      Talking Politics: Demographic Variables and Policy Measures in Japan

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      Pages 31-39

      The Silver Markets in Japan Through Regulatory Reform

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      Pages 41-53

      Matching Demand and Supply: Future Technologies for Active Ageing in Europe

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      Pages 55-69

      How Baby-Boomers in the United States Anticipate Their Aging Future: Implications for the Silver Market

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      Pages 71-82

      Japan’s Demographic Changes, Social Implications, and Business Opportunities

  3. Innovation, Design and Product Development for the Silver Market

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      Pages 85-102

      Disabled Persons as Lead Users for Silver Market Customers

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      Pages 103-124

      Integration of the Elderly in the Design Process

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      Pages 125-140

      Universal Design – Innovations for All Ages

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      Pages 141-155

      Transgenerational Design: A Heart Transplant for Housing

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      Pages 157-169

      Service Innovation: Towards Designing New Business Models for Aging Societies

  4. Marketing for the Silver Market

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      Pages 173-183

      Current Strategies in the Retail Industry for Best-Agers

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      Pages 185-199

      Silver Pricing: Satisfying Needs is Not Enough Balancing Value Delivery and Value Extraction is Key

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      Pages 201-224

      Macro-Structural Bases of Consumption in an Aging Low Birth-Rate Society

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      Pages 225-241

      Changing Consumer Values and Behavior in Japan: Adaptation of Keio Department Store Shinjuku

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      Pages 243-255

      Grey Power: Older Workers as Older Customers

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      Pages 257-268

      Older Consumers’ Customer Service Preferences

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      Pages 269-277

      Silver Advertising: Elderly People in Japanese TV Ads

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      Pages 279-291

      Advertising Agencies: The Most Calcified Part of the Process

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      Pages 293-305

      The Importance of Web 2.0 to the 50-Plus

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