2007

The Business Plan

How to Win Your Investors’ Confidence

Authors:

ISBN: 978-3-540-25451-5 (Print) 978-3-540-75267-7 (Online)

Table of contents (13 chapters)

  1. Front Matter

    Pages I-XII

  2. No Access

    Book Chapter

    Pages 1-7

    Necessity of planning

  3. No Access

    Book Chapter

    Pages 9-19

    Business plan project

  4. No Access

    Book Chapter

    Pages 21-27

    Executive summary

  5. No Access

    Book Chapter

    Pages 29-39

    Business idea and strategic goals

  6. No Access

    Book Chapter

    Pages 41-58

    Management team and organization

  7. No Access

    Book Chapter

    Pages 59-63

    Products and services

  8. No Access

    Book Chapter

    Pages 65-74

    Market and competition

  9. No Access

    Book Chapter

    Pages 75-85

    Marketing and sales

  10. No Access

    Book Chapter

    Pages 87-91

    Research and development

  11. No Access

    Book Chapter

    Pages 93-97

    Production

  12. No Access

    Book Chapter

    Pages 99-106

    Procurement and logistics

  13. No Access

    Book Chapter

    Pages 107-145

    Finance

  14. No Access

    Book Chapter

    Pages 147-153

    The way to the investor

  15. Back Matter

    Pages 155-181