2006

B2B Brand Management

Authors:

ISBN: 978-3-540-25360-0 (Print) 978-3-540-44729-0 (Online)

Table of contents (7 chapters)

  1. Front Matter

    Pages I-XVI

  2. No Access

    Book Chapter

    Pages 1-14

    Being Known or Being One of Many

  3. No Access

    Book Chapter

    Pages 15-64

    To Brand or Not to Brand

  4. No Access

    Book Chapter

    Pages 65-156

    B2B Branding Dimensions

  5. No Access

    Book Chapter

    Pages 157-205

    Acceleration Through Branding

  6. No Access

    Book Chapter

    Pages 207-276

    Success Stories of B2B Branding

  7. No Access

    Book Chapter

    Pages 277-296

    Beware of Branding Pitfalls

  8. No Access

    Book Chapter

    Pages 297-325

    Future Perspective

  9. Back Matter

    Pages 327-357