2003

Media Management

Leveraging Content for Profitable Growth

Editors:

ISBN: 978-3-642-07886-6 (Print) 978-3-540-24786-9 (Online)

Table of contents (19 chapters)

  1. Front Matter

    Pages I-VIII

  2. Introduction

    1. Front Matter

      Pages 1-1

    2. No Access

      Book Chapter

      Pages 3-13

      The Only Way for the Media Industry to Grow and Profit Is with Content

  3. New Perspectives: Convergence Is Redefining Content

    1. Front Matter

      Pages 15-18

    2. No Access

      Book Chapter

      Pages 19-24

      The Media: An Industry with Tradition at the Crossroads

    3. No Access

      Book Chapter

      Pages 25-32

      Mobile Multimedia — A Driving Force Behind Industry Convergence

    4. No Access

      Book Chapter

      Pages 33-38

      Telecommunications and Media Companies: Competitors or Partners?

  4. New Business Models: Numerous Old Models are Transforming into Many New Ones

    1. Front Matter

      Pages 39-43

    2. No Access

      Book Chapter

      Pages 43-52

      From Newspaper to News Filter

    3. No Access

      Book Chapter

      Pages 53-58

      Traditional Book Publishers Transforming into E-Publishers

    4. No Access

      Book Chapter

      Pages 59-67

      Delivering on the Promise of Digital Television

    5. No Access

      Book Chapter

      Pages 69-75

      Celluloid Still in the Lead, but the Movies’ Future Is Digital

    6. No Access

      Book Chapter

      Pages 77-82

      How Telecommunications Invest in the Media Industry

    7. No Access

      Book Chapter

      Pages 83-88

      Online Service Providing — Challenges in the Mass Medium Internet

    8. No Access

      Book Chapter

      Pages 89-98

      Market Newcomers in the Media Sector

  5. New Success Factors: Make It or Break It

    1. Front Matter

      Pages 99-102

    2. No Access

      Book Chapter

      Pages 103-113

      Eco-Systems — a New Paradigm in the Media Industry

    3. No Access

      Book Chapter

      Pages 115-122

      Organization for Global Players in the Media Industry

    4. No Access

      Book Chapter

      Pages 123-132

      Profitable in E-Commerce by Focusing on Operational Efficiency

    5. No Access

      Book Chapter

      Pages 133-136

      Value Growth in the Media Industry — Success Factors for Integration

  6. New Practice: Media Companies Taking on the Challenges

    1. Front Matter

      Pages 137-139

    2. No Access

      Book Chapter

      Pages 141-146

      BCN — Synergies and New Businesses for a Content Powerhouse

    3. No Access

      Book Chapter

      Pages 147-162

      BOL — How to Deliver on Customer Promises and Be Profitable

    4. No Access

      Book Chapter

      Pages 163-171

      Handelsblatt.com — New Revenue Models for Traditional Print Media

    5. No Access

      Book Chapter

      Pages 173-181

      KirchMedia — Synergies by Maintaining Cross-Media Balance

  7. Back Matter

    Pages 183-186