Book 2017

Ethics and Neuromarketing

Implications for Market Research and Business Practice

ISBN: 978-3-319-45607-2 (Print) 978-3-319-45609-6 (Online)

Table of contents (13 chapters)

  1. Front Matter

    Pages i-xv

  2. No Access

    Chapter

    Pages 1-3

    Introduction

  3. No Access

    Chapter

    Pages 5-30

    Neuromarketing: Understanding the Application of Neuroscientific Methods Within Marketing Research

  4. No Access

    Chapter

    Pages 31-64

    Topoi in Neuromarketing Ethics

  5. No Access

    Chapter

    Pages 65-87

    A Guideline for Ethical Aspects in Conducting Neuromarketing Studies

  6. No Access

    Chapter

    Pages 89-100

    Ethical and Legal Considerations in Research Subject and Data Protection

  7. No Access

    Chapter

    Pages 101-111

    Transparency and Reliability in Neuromarketing Research

  8. No Access

    Chapter

    Pages 113-122

    Implicit Measures of Attitudes in Market Research

  9. No Access

    Chapter

    Pages 123-146

    Ethical Considerations regarding Stakeholders in Neuromarketing Research. Empirical Insights from NMSBA Corporate Members, TAAN Advertising Agencies and Romanian Companies

  10. No Access

    Chapter

    Pages 147-156

    Dealing with the Devils: The Responsibility of Neuromarketing Practitioners in Conducting Research for Ethically Questionable Client Agendas

  11. No Access

    Chapter

    Pages 157-169

    The Limits and the Ethics of Consumer Profiling

  12. No Access

    Chapter

    Pages 171-185

    Ethical Dilemmas of Future Technologies

  13. No Access

    Chapter

    Pages 187-196

    The Ethics of Neuromarketing in Sports

  14. Chapter

    Pages E1-E1

    Erratum to: A Guideline for Ethical Aspects in Conducting Neuromarketing Studies

  15. Back Matter

    Pages 197-209