2014

Business Research Methods

An Applied Orientation

Authors:

ISBN: 978-3-319-00538-6 (Print) 978-3-319-00539-3 (Online)

Table of contents (12 chapters)

  1. Front Matter

    Pages i-xxiii

  2. Overview of Business Research

    1. Front Matter

      Pages 1-1

    2. No Access

      Book Chapter

      Pages 3-12

      Introduction to Business Research

    3. No Access

      Book Chapter

      Pages 13-22

      Business Research Process

  3. Research Design

    1. Front Matter

      Pages 23-23

    2. No Access

      Book Chapter

      Pages 25-103

      Business Research Design: Exploratory, Descriptive and Causal Designs

  4. Sources and Methods of Data Collection: Qualitative and Quantitative Data

    1. Front Matter

      Pages 105-105

    2. No Access

      Book Chapter

      Pages 107-142

      Scales and Measurement

    3. No Access

      Book Chapter

      Pages 143-159

      Questionnaire Design

  5. Multivariate Data Analysis Using IBM SPSS 20.0

    1. Front Matter

      Pages 161-161

    2. No Access

      Book Chapter

      Pages 163-181

      Data Preparation and Preliminary Analysis

    3. No Access

      Book Chapter

      Pages 183-193

      Experimental Analysis of Variance (ANOVA)

    4. No Access

      Book Chapter

      Pages 195-206

      Multiple Regression

    5. No Access

      Book Chapter

      Pages 207-228

      Exploratory Factor and Principal Component Analysis

    6. No Access

      Book Chapter

      Pages 229-244

      Cluster Analysis

    7. No Access

      Book Chapter

      Pages 245-258

      Binary Logistic Regression

  6. Data Presentation

    1. Front Matter

      Pages 259-259

    2. No Access

      Book Chapter

      Pages 261-277

      Business Research Reports

  7. Back Matter

    Pages 279-281