Protecting Your Intellectual Property Rights

Understanding the Role of Management, Governments, Consumers and Pirates

Authors:

ISBN: 978-1-4614-5567-7 (Print) 978-1-4614-5568-4 (Online)

Table of contents (12 chapters)

  1. Front Matter

    Pages i-xvii

  2. No Access

    Book Chapter

    Pages 1-6

    Introduction

  3. No Access

    Book Chapter

    Pages 7-31

    The Global Growth of Counterfeit Trade

  4. No Access

    Book Chapter

    Pages 33-51

    The Supply of Counterfeit Trade: The Problem Countries

  5. No Access

    Book Chapter

    Pages 53-70

    Modeling the Intellectual Property Rights Environment

  6. No Access

    Book Chapter

    Pages 71-83

    The Demand for Counterfeit Trade: Consumer Complicity

  7. No Access

    Book Chapter

    Pages 85-104

    The Use of Antipiracy Marketing Techniques to Educate the Consumer

  8. No Access

    Book Chapter

    Pages 105-124

    Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights

  9. No Access

    Book Chapter

    Pages 125-140

    Government and Industry Led Operations to Curb Counterfeit Trade

  10. No Access

    Book Chapter

    Pages 141-158

    The Special Case of China

  11. No Access

    Book Chapter

    Pages 159-177

    Internet Piracy: The Virtual Marketplace for Counterfeit Goods

  12. No Access

    Book Chapter

    Pages 179-195

    Managerial Counterattack: Traditional and Novel Anticounterfeiting Strategies

  13. No Access

    Book Chapter

    Pages 197-207

    The Future: Will the Piracy Paradox Persist?

  14. Back Matter

    Pages 209-227