2013

Advances in Communication Research to Reduce Childhood Obesity

Editors:

ISBN: 978-1-4614-5510-3 (Print) 978-1-4614-5511-0 (Online)

Table of contents (24 chapters)

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  1. Front Matter

    Pages i-xxxii

  2. Overview, The IOM Report, and Integrated Marketing Communications

    1. Front Matter

      Pages 1-1

    2. No Access

      Book Chapter

      Pages 3-18

      Introduction: Childhood Obesity: Media, Advertising, Community, and Advocacy

    3. No Access

      Book Chapter

      Pages 19-32

      Progress on Public Policy: The Aftermath of the 2005 Institute of Medicine Report on Food Marketing and the Diets of Children and Youth

    4. No Access

      Book Chapter

      Pages 33-76

      Integrated Marketing Communications and Power Imbalance: The Strategic Nature of Marketing to Children and Adolescents by Food and Beverage Companies

  3. Legal, Ethical, and Policy Implications of Advertising

    1. Front Matter

      Pages 77-77

    2. No Access

      Book Chapter

      Pages 79-99

      The Role of Ethics in Food and Beverage Marketing to Children

    3. No Access

      Book Chapter

      Pages 101-117

      The New First Amendment and Its Implications for Combating Obesity Through Regulation of Advertising

    4. No Access

      Book Chapter

      Pages 119-151

      Self-regulation as a Tool for Promoting Healthier Children’s Diets: Can CARU and the CFBAI Do More?

    5. No Access

      Book Chapter

      Pages 153-175

      Monitoring Food Company Marketing to Children to Spotlight Best and Worst Practices

  4. Measuring the Impact of Advertising Effects

    1. Front Matter

      Pages 177-177

    2. No Access

      Book Chapter

      Pages 179-195

      Children’s Exposure to Food and Beverage Advertising on Television: Tracking Calories and Nutritional Content by Company Membership in Self-regulation

    3. No Access

      Book Chapter

      Pages 197-219

      The Role of Advertising on Attitudes and Consumption of Food and Beverage Products

    4. No Access

      Book Chapter

      Pages 221-242

      The Digital Food Marketing Landscape: Challenges for Researchers

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      Book Chapter

      Pages 243-266

      A Multi-Method Study to Understand How Youth Perceive and Evaluate Food and Beverage Advertisements

  5. A Global Perspective of Food Marketing and the Role of Place

    1. Front Matter

      Pages 267-267

    2. No Access

      Book Chapter

      Pages 269-284

      Adolescents’ Response to Food Marketing in Delhi, India

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      Book Chapter

      Pages 285-302

      The Role of Schools in Food and Beverage Marketing: Significance, Challenges, Next Steps

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      Book Chapter

      Pages 303-315

      Outdoor Food and Beverage Advertising: A Saturated Environment

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      Book Chapter

      Pages 317-340

      Exploring Marketing Targeted at Youth in Food Stores

  6. Racial/Ethnic Minorities and Community Empowerment

    1. Front Matter

      Pages 341-341

    2. No Access

      Book Chapter

      Pages 343-366

      Understanding Community Perspectives: A Step Towards Achieving Food Marketing Equity

    3. No Access

      Book Chapter

      Pages 367-387

      Latino Youth and Obesity: Communication/Media Influence on Marketing

    4. No Access

      Book Chapter

      Pages 389-405

      Targeted Marketing of Junk Food to Ethnic Minority Youth: Fighting Back with Legal Advocacy and Community Engagement

  7. Communicating About Physical Activity

    1. Front Matter

      Pages 407-407

    2. No Access

      Book Chapter

      Pages 409-437

      Physical Activity, Media, and Marketing: Advances in Communications and Media Marketing

    3. No Access

      Book Chapter

      Pages 439-450

      Communities Leveraging the Assets of a National Social Marketing Campaign: Experiences with VERB™. It’s What You Do!

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