Transitioned Media

A Turning Point into the Digital Realm

Editors:

ISBN: 978-1-4419-6098-6 (Print) 978-1-4419-6099-3 (Online)

Table of contents (11 chapters)

  1. Front Matter

    Pages i-xix

  2. Introduction: The End of Media As We Know It?

    1. Front Matter

      Pages 7-7

    2. No Access

      Book Chapter

      Pages 1-5

      Introduction: The End of Media As We Know It?

  3. The Changing World of Advertising and Consumer Behavior

    1. Front Matter

      Pages 7-7

    2. No Access

      Book Chapter

      Pages 9-38

      TV for the Twenty-First Century: The Video Ad Model in Transition

    3. No Access

      Book Chapter

      Pages 39-51

      Branded Entertainment: How Advertisers and Networks Are Working Together to Reach Consumers in the New Media Environment

    4. No Access

      Book Chapter

      Pages 53-64

      The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal’s “Olympic Research Lab”

  4. The Changing Face of Traditional Media: The News Business Case Study

    1. Front Matter

      Pages 65-65

    2. No Access

      Book Chapter

      Pages 67-80

      We Interrupt this Program … The Cosmic Change in the “News Business”

    3. No Access

      Book Chapter

      Pages 81-92

      Mobile Social Networking and the News

    4. No Access

      Book Chapter

      Pages 93-108

      Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere

  5. Media Reinvented: Case Studies of Transitioning into a Digital Age

    1. Front Matter

      Pages 109-109

    2. No Access

      Book Chapter

      Pages 111-122

      The Transition to Digital TV: A Case Study of HDTV

    3. No Access

      Book Chapter

      Pages 123-134

      The Fat Lady Still Sings: Bringing Music into the Digital Age

    4. No Access

      Book Chapter

      Pages 135-147

      How Cinema Is Digital

    5. No Access

      Book Chapter

      Pages 149-160

      Thumb Wars: Body and Mind in Video Games

  6. Back Matter

    Pages 161-165