Pervasive Advertising

Editors:

ISBN: 978-0-85729-351-0 (Print) 978-0-85729-352-7 (Online)

Table of contents (17 chapters)

  1. Front Matter

    Pages i-ix

  2. No Access

    Chapter

    Pages 1-29

    Pervasive Advertising

  3. No Access

    Chapter

    Pages 31-56

    Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space

  4. No Access

    Chapter

    Pages 57-81

    Meaningful Advertising

  5. No Access

    Chapter

    Pages 83-101

    Activity-Based Advertising

  6. No Access

    Chapter

    Pages 103-117

    A Standard for Digital Signage Privacy

  7. No Access

    Chapter

    Pages 119-137

    Targeted Advertising on the Handset: Privacy and Security Challenges

  8. No Access

    Chapter

    Pages 139-157

    Opportunities and Challenges of Interactive Public Displays as an Advertising Medium

  9. No Access

    Chapter

    Pages 159-183

    Conceptualizing Context for Pervasive Advertising

  10. No Access

    Chapter

    Pages 185-205

    Managing Advertising Context

  11. No Access

    Chapter

    Pages 207-225

    Social Networks in Pervasive Advertising and Shopping

  12. No Access

    Chapter

    Pages 227-246

    Adapting News and Advertisements to Groups

  13. No Access

    Chapter

    Pages 247-267

    Deploying Pervasive Advertising in a Farmers’ Market

  14. No Access

    Chapter

    Pages 269-286

    Rural Communities and Pervasive Advertising

  15. No Access

    Chapter

    Pages 287-307

    Attentional Behavior of Users on the Move Towards Pervasive Advertising Media

  16. No Access

    Chapter

    Pages 309-323

    Ambient Persuasion in the Shopping Context

  17. No Access

    Chapter

    Pages 325-342

    Interacting with Sound

  18. No Access

    Chapter

    Pages 343-360

    Scent Marketing: Making Olfactory Advertising Pervasive

  19. Back Matter

    Pages 361-364