Television Goes Digital


ISBN: 978-0-387-79977-3 (Print) 978-0-387-79978-0 (Online)

Table of contents (15 chapters)

  1. Front Matter

    Pages i-xiv

  2. The Changing Television Business

    1. Chapter

      Pages 1-4

      Introduction: The Digital Evolution of Television

    2. Chapter

      Pages 7-10

      TV or Not TV: Where Video Is Going

    3. Chapter

      Pages 11-28

      The New Screen for Video

    4. Chapter

      Pages 29-55

      The End of Advertising As We Know It

    5. Chapter

      Pages 57-59

      From the Marketers' Perspective: The Interactive Media Situation in Japan

  3. Technology: Content Creation and Distribution

    1. Chapter

      Pages 63-77

      Adopting Mobile TV: Technologies Seeking Consumers Seeking Content and Cool

    2. Chapter

      Pages 79-97

      Television Via Satellite

    3. Chapter

      Pages 99-112

      Creation and Distribution of 4 K Content

  4. Content

    1. Chapter

      Pages 115-129

      Is TV Dead? Consumer Behavior in the Digital TV Environment and Beyond

    2. Chapter

      Pages 131-145

      Video on the Internet: The Content Question

    3. Chapter

      Pages 147-155

      YouTube Changes Everything: The Online Video Revolution

    4. Chapter

      Pages 157-169

      Digital Archiving in the Entertainment and Professional Media Market

  5. Content

    1. Chapter

      Pages 173-186

      Spectrum Policy and the Public Interest

    2. Chapter

      Pages 187-207

      Cognitive Radios in Television White Spaces

    3. Chapter

      Pages 209-223

      Digital Rights and Digital Television

  6. Back Matter

    Pages 225-246