2006

Start-up

A Practical Guide to Starting and Running a New Business

Authors:

ISBN: 978-3-540-32981-7 (Print) 978-3-540-32982-4 (Online)

Table of contents (10 chapters)

  1. No Access

    Book Chapter

    Pages 1-2

    Introduction

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    Book Chapter

    Pages 3-29

    How good is your idea?

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    Book Chapter

    Pages 31-52

    How can you protect your ideas?

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    Book Chapter

    Pages 53-68

    What is a company?

  5. No Access

    Book Chapter

    Pages 69-87

    How do you market your product?

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    Book Chapter

    Pages 89-111

    How do you finance your business?

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    Book Chapter

    Pages 113-138

    How do you create a financial model?

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    Book Chapter

    Pages 139-149

    How do you write a business plan?

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    Book Chapter

    Pages 151-157

    Your role and your team

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    Book Chapter

    Pages 159-160

    Closing remarks