Overview
- Includes supplementary material: sn.pub/extras
Part of the book series: Contributions to Management Science (MANAGEMENT SC.)
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Table of contents (4 chapters)
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Front Matter
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Back Matter
Keywords
About this book
"Guanxi and Business Strategy" elaborates upon a topic of paramount importance to both academic scholars and managers doing business with China: the impact of personal relationships (guanxi) on business affairs. In the Chinese cultural and socio-economic environment, how are the ubiquitous practices of guanxi to be considered in entrepreneurial strategies?
Rather than explaining the emergence of guanxi and its persistence – in spite of the existence of a market economy – with Confucianism, the author applies the phenomenon to the methodology of New Economic Sociology. By integrating guanxi into a business context, he shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. As guanxi practices, however, may pose risks to unsuspecting managers, guanxi-based business strategies are also assessed in terms of compliance with legal and ethical standards.
Authors and Affiliations
Bibliographic Information
Book Title: Guanxi and Business Strategy
Book Subtitle: Theory and Implications for Multinational Companies in China
Authors: Eike A. Langenberg
Series Title: Contributions to Management Science
DOI: https://doi.org/10.1007/978-3-7908-1956-4
Publisher: Physica Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Physica-Verlag Heidelberg 2007
Softcover ISBN: 978-3-7908-1955-7Published: 18 May 2007
eBook ISBN: 978-3-7908-1956-4Published: 10 June 2007
Series ISSN: 1431-1941
Series E-ISSN: 2197-716X
Edition Number: 1
Number of Pages: XIV, 226
Number of Illustrations: 24 b/w illustrations
Topics: Organization, Entrepreneurship, Cultural Studies, Business and Management, general, Regional and Cultural Studies