Behavior Research Methods

, Volume 40, Issue 4, pp 1129-1133

First online:

The Creative Task Creator: A tool for the generation of customized, Web-based creativity tasks

  • Jean E. PretzAffiliated withPsychology Department, Illinois Wesleyan University Email author 
  • , John A. LinkAffiliated withPsychology Department, Illinois Wesleyan University


This article presents a Web-based tool for the creation of divergent-thinking and open-ended creativity tasks. A Java program generates HTML forms with PHP scripting that run an Alternate Uses Task and/or open-ended response items. Researchers may specify their own instructions, objects, and time limits, or use default settings. Participants can also be prompted to select their best responses to the Alternate Uses Task (Silvia et al., 2008). Minimal programming knowledge is required. The program runs on any server, and responses are recorded in a standard MySQL database. Responses can be scored using the consensual assessment technique (Amabile, 1996) or Torrance’s (1998) traditional scoring method. Adoption of this Web-based tool should facilitate creativity research across cultures and access to eminent creators. The Creative Task Creator may be downloaded from the Psychonomic Society’s Archive of Norms, Stimuli, and Data,