Memory and preference for the colors of objects
Memory for object color often produces object-specific deviations from actual color. Several studies have indicated that “memory colors” exist and in some cases influence perception of object color. Systematic changes in memory for color per se cannot account for these memorycolor phenomena. A study was conducted to characterize more specifically the nature of memory for object color information. The study was designed to assess the dependence of memory color on shape and texture information, to compare memory color with color preference, and to determine whether sophistication about color technology affects color memory and preference. Results indicated that, for hue and brightness, memory and preference were quite accurate for the objects tested; however, all subjects remembered and also preferred all items to be more highly saturated. Change in context produced no change in accuracy, suggesting that access to memory for object color is independent of shape and texture information. Color seems to be an independently accessible feature of memory representation rather than an integral part of a prototypic representation.
- Adams, G. K. An experimental study of memory color and related phenomena.American Journal of Psychology, 1923,34, 359–407. CrossRef
- Bartleson, C. J. Some observations on the reproduction of flesh colors.Photographic Science and Engineering, 1959,3, 114–117.
- Bartleson, C. J. Memory colors of familiar objects.Journal of the Optical Society of America, 1960,50, 73–77. CrossRef
- Bartleson, C. J. Color in memory in relation to photographic reproduction.Photographic Science and Engineering, 1961,5, 327–331.
- Bartleson, C. J., &Bray, C. P. On the preferred reproduction of flesh, blue-sky, and green-grass colors.Photographic Science and Engineering, 1962,6, 19–25.
- Beck, J. The perception of surface color.Scientific American, 1975,233, 62–75. CrossRef
- Bornstein, M. H. Name codes and color memory.American Journal of Psychology, 1976,89, 269–279. CrossRef
- Brunen, J. S., Postman, L., &Rodrigues, J. Expectation and the perception of color.American Journal of Psychology, 1951,64, 216–227. CrossRef
- Bursham, R. W. A colorimeter for research in color perception.American Journal of Psychology, 1952,65, 603–608. CrossRef
- Duncker, K. The influence of past experience upon perceptual properties.American Journal of Psychology, 1939,52, 255–265. CrossRef
- Garner, W. G. The processing of information and structure. Potomac, Md: Erlbaum, 1974.
- Hanes, R. M., &Rhodes, M. V. Color identification as a function of extended practice.Journal of the Optical Society of America, 1959,49, 1060–1064. CrossRef
- Harper, R. S. The perceptual modification of colored figures.American Journal of Psychology, 1953,66, 86–89. CrossRef
- Hendrick, C., Wallace, G., Tappenbeck, J. Effect of cognitive set on color perception.Journal of Personality and Social Psychology, 1968,10, 487–494. CrossRef
- Hering, E. Outlines of a theory of the light sense (L. M. Hurvich & D. Jameson, trans.). Cambridge, Mass: Harvard University Press, 1964.
- Judd, D. B. A flattery index for artificial illuminants.Illuminating Engineering, 1967,62, 593–598.
- Katz, D. The world of colour (R. B. MacLeod & C. W. Fox, trans). London: Kegan Paul, Trench, Trubner, 1935.
- Loftus, E. F. Shifting human color memory.Memory & Cognition, 1977,5, 696–699. CrossRef
- MacAdam, D. L. Quality of color reproduction.Journal of the Society of Motion Picture and Television Engineers, 1951,56, 487–512.
- Myers, J. L. Fundamentals of experimental design (3rd ed.). Boston: Allyn & Bacon, 1979.
- Newhall, S. M., Burnham, R. W., &Clark, J. R. Comparison of successive with simultaneous color matching.Journal of the Optical Society of America, 1957,47, 43–56. CrossRef
- Sanders, C. L. Color preferences for natural objects.Illuminating Engineering, 1959,54, 452–456.
- Springer, R. M. Time errors in color memory. Unpublished master’s thesis, California State University at Los Angeles, 1969.
- Sugimoto, M., Ezawa, M., &Tamura, T. A color converter and its application for measuring human color preferences in color television.Journal of the Society for Motion Picture and Television Engineers, 1973,82, 71–77.
- Tate, J. D., &Springer, R. M. Effects of memory time on successive judgments.Psychological Bulletin, 1971,76, 394–408. CrossRef
- Thornton, W. A. A validation of the color-preference index.Illuminating Engineering, 1974,4, 48–52.
- Memory and preference for the colors of objects
Perception & Psychophysics
Volume 34, Issue 4 , pp 363-370
- Cover Date
- Print ISSN
- Online ISSN
- Additional Links
- Industry Sectors