Assessing the Willingness of Parents to Pay for Reducing Postoperative Emesis in Children Authors
Original Research Article Willingness to Pay for Antiemetics
First Online: 16 September 2012 DOI:
Cite this article as: Diez, L. Pharmacoeconomics (1998) 13: 589. doi:10.2165/00019053-199813050-00011 Summary
This study assessed the willingness of parents to pay for a reduction in the postoperative emesis experienced by children.
The willingness-to-pay technique was used to value the intangible benefits, such as relief from anxiety and discomfort, resulting from a reduction in postoperative emesis in children; anxiety and discomfort are currently excluded from most cost-effectiveness studies of antiemetic agents.
A structured questionnaire was used to interview a representative sample of 162 parents. These were parents, identified by Gallup, whose children had undergone surgery within the previous 2 years and, therefore, were familiar with the postoperative experience.
The median willingness to pay for a reduction in postoperative emesis in children was found to be £50 (30% of parents were unwilling to pay more than £5, while more than 35% of parents were willing to pay £100 or more). Most parents expressed some degree of worry about postoperative nausea and vomiting; 24% were very worried about it. This study found that simple cost—effectiveness studies of antiemetic agents including only direct costs underestimate the true value of the intervention.
Correspondence and reprints:
Peter Conway, Health Economist, Health Economics Department, GlaxoWellcome UK, Stockley Park West, Uxbridge, Middlesex UB11 1BT, England. References
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