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Creating Online Brand Experience on Facebook

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  • Markenerlebnisse gestalten
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Marketing Review St. Gallen

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Acknowlegdement

We thank Dennis Schmitz for his support in data collection.

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Authors and Affiliations

  1. WHU — Otto Beisheim School of Management, Koblenz, Germany

    Carina Simon,  Tim Oliver Brexendorf &  Martin Fassnacht

Authors
  1. Carina Simon
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  2. Tim Oliver Brexendorf
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  3. Martin Fassnacht
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Correspondence to Carina Simon.

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Simon, C., Brexendorf, T.O. & Fassnacht, M. Creating Online Brand Experience on Facebook. Mark Rev St. Gallen 30, 50–59 (2013). https://doi.org/10.1365/s11621-013-0299-6

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