This is a preview of subscription content, log in via an institution to check access.
References
Aaker, D. A./Bagozzi, R. P./Carman, J. M./MacLachlan, J. M. (1980): On Using Response Latency to Measure Preference, in: Journal of Marketing Research, 17, 2, pp. 237–244.
Bischof, N. (1993): Die Regulation der sozialen Distanz. Von der Feldtheorie zur Systemtheorie, in: Zeitschrift für Psychologie, 201, S. 5–43.
Bowlby, J. (1980): Attachment and Loss, New York.
Camerer, C./Loewenstein, G./Prelec, D. (2005): Neuroeconomics: How Neuroscience Can Inform Economics, in: Journal of Economic Literature, XLIII, pp. 9–64.
Capon, N./Kuhn, D./Gurucharri, M. E. (1981): Consumer Information Processing Strategies in Middle and Late Adulthood, in: Journal of Applied Developmental Psychology, 2, 1, pp. 1–12.
Crimmins, J./Horn, M. (1996): Sponsorship: From Management Ego Trip to Marketing Success, in: Journal of Advertising Research, 36, 4, pp. 11–21.
de Houwer, J. (2006): What Are Implicit Measures And Why Are We Using Them, in: Wiers, R.W./Stacy, A.W.] (Eds.): The Handbook of Implicit Cognition and Addiction, Thousand Oaks (CA), pp. 11–2
Fazio, R. H./Olson, M. A. (2003): Implicit Measures in Social Cognition Research: Their Meaning and Use, in: Annual Review of Psychology, 54, pp. 297–327.
Gawronski, B./Bodenhausen, G. V. (2007): Unravelling the Processes Underlying Evaluation: Attitudes from the Perspective of the APE Model, in: Social Cognition, 25, 5, pp. 687–717.
Greenwald, A. G./McGhee, D./Schwartz, J. L. K. (1998): Measuring Individual Differences in Implicit Cognition: The Implicit Association Test, in: Journal of Personality and Social Psychology, 74, 6, pp. 1464–1480.
Grohs, R./Wagner, U./Vsetecka, S. (2004): Assessing the Effectiveness of Sportsponsorships - An Empirical Examination, in: Schmalenbach Business Review, 56, 2, pp. 119–138.
Gubler, H./Bischof, N. (1991): A Systems Theory Perspective, in: Lamb, M.E./Keller, H. (Eds.): Infant Development: Perspectives from German-speaking Countries, Hillsdale (NJ), pp. 35–66.
Hagemeyer, B./Neyerl, F. J./Neberich, W./Asendorpf, J. B. (2012): The ABC of Social Desires: Affiliation, Being Alone, and Closeness to Partner, in European Journal of Personality, doi: 10.1002/per.1857..
Hagerty, M. R./Aaker, D. A. (1984): A Normative Model of Consumer Information Processing, in: Marketing Science, 3, 3, pp. 227–246.
Hubert, M./Kenning, P. (2008): A Current Overview of Consumer Neuroscience, in: Journal of Consumer Behaviour, 7, pp. 272–292.
Libet, B. (2004): Mind Time: The Temporal Factor in Consciousness, Cambridge (MA).
MacDorman, K. F./Vasudevan, S. K./Ho, C.-C. (2009): Does Japan Really Have Robot Mania? Comparing Attitudes by Implicit and Explicit Measures, in: AI & Society, 23, pp. 485–510.
Mandrik, C. A. (1999): An Information Processing Perspective on Between-Brand Price Premiums: Antecedents and Consequences of Motivation, Dissertation, Blacksburg (VA).
Nosek, B. A./Hawkins, C. B./Frazier, R. S. (2011): Implicit Social Cognition: From Measures to Mechanisms, in: Trends in Cognitive Sciences, 15, 4, pp. 152–159.
Park, C. W./Milberg, S./Lawson, R. (1991): Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency, in: Journal of Consumer Research, 18, pp. 185–93.
Powers, W. T. (1973): Behavior: The Control of Perception, Chicago (IL).
Scarabis, M./Florack, A. (2007): Neue Einsichten durch neue Methoden: Reaktionszeitbasierte Verfahren in der Marken- und Werbeforschung, in: Florack, A./Scarabis, M./Primosch, E. (Hrsg.): Psychologie der Markenführung, München, S. 463–485.
Speed, R./Thompson, P. (2000): Determinants of Sports Sponsorship Response, in: Journal of the Academy of Marketing Science, 28, 2, pp. 226–238.
Tyebjee, T. T. (1979): Response Latency: A New Measure for Scaling Brand Preference, in: Journal of Marketing Research, 16, 1, pp. 96–101.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Schmidt, S., Hennigs, N., Langner, S. et al. The Explicit and Implicit Impact of Sport Sponsorship. Mark Rev St. Gallen 30, 58–70 (2013). https://doi.org/10.1365/s11621-013-0189-y
Published:
Issue Date:
DOI: https://doi.org/10.1365/s11621-013-0189-y