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The Brand Manager – Current Tasks and Skill Requirements in FMCG Companies

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Marketing Review St. Gallen

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Authors
  1. Tim Oliver Brexendorf
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  2. Nils Daecke
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Brexendorf, T.O., Daecke, N. The Brand Manager – Current Tasks and Skill Requirements in FMCG Companies. Mark Rev St. Gallen 29, 32–37 (2012). https://doi.org/10.1365/s11621-012-0175-9

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  • DOI: https://doi.org/10.1365/s11621-012-0175-9

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