Aaker, David A. 1991.Managing Brand Equity. New York: Free Press.
Aaker, Jennifer L. 1997. “Dimensions of Brand Personality.”Journal of Marketing Research
19 (August): 347–356.CrossRef
—. 1999. “The Malleable Self: The Role of Self-Expression in Persuasion.”Journal of Marketing Research
36 (February): 45–57.CrossRef
—. 2000. “Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes.”Journal of Consumer Research
26 (March): 340–356.CrossRef
—, Vericona Benet-Martinez, and Jordi Garolera. 2001. “Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs.”Journal of Personality and Social Psychology
81 (3): 492–508.CrossRef
American Association of Fundraising Council. 2001.Giving USA: The Annual Report on Philanthropy. Indianapolis, IN: American Association of Fundraising Council.
Anderson, D. W. and J. C. Gerbing. 1988. “An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment.”Journal of Marketing Research 25 (May): 186–192.
Arnett, Dennis B., Steve D. German, and Shelby D. Hunt. 2003. “The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing.”Journal of Marketing
67 (2): 89–106.CrossRef
Arnould, Eric, Linda Price, and George Zinkhan. 2004.Consumers. 2d ed. Boston: McGraw-Hill/Irwin.
Bagozzi, Richard P. 1975. “Marketing as Exchange.”Journal of Marketing
39 (October): 32–39.CrossRef
Bendapudi, N., S. N. Singh, and V. Bendapudi. 1996. “Enhancing Helping Behavior: An Integrative Framework for Promotion Planning.”Journal of Marketing
60 (July): 33–49.CrossRef
Berry, Leonard. 2000. “Cultivating Service Brand Equity.”Journal of the Academy of Marketing Science
28 (1): 128–37.CrossRef
— and A. Parasuraman. 1991.Marketing Services. New York: Free Press.
Blau, Peter M. 1964.Exchange and Power in Social Life. New York: John Wiley.
Bollen, K. 1989.Structural Equations With Latent Variables. New York: John Wiley.
Boris, Elizabeth T. 1999. “Nonprofit Organizations in a Democracy: Varied Roles and Responsibilities.” InNonprofit and Government. Eds. Elizabeth T. Boris and Eugene Steuerle. Washington, DC: Urban Institute Press, 1–12.
Blum, D. E. 2002. “Ties That Bind.”The Chronicle of Philanthropy 14 (11): 7–10.
Burnett, J. J. 1981. “Psychographic and Demographic Characteristics of Blood Donors.”Journal of Consumer Research
8 (June): 62–66.CrossRef
— and V. R. Wood. 1988. “A Proposed Model of the Donation Decision Process.”Research in Consumer Behavior 3:1–47.
Burnett, K. 2002.Relationship Fundraising: A Donor Based Approach to the Business of Raising Money. 2d ed. San Francisco: Jossey-Bass.
Cermak, D. S. P., K. M. File, and R. A. Prince. 1994. “A Benefit Segmentation of the Major Donor Market.”Journal of Business Research
Churchill, G. 1979. “A Paradigm for Developing Better Measures of Marketing Constructs.”Journal of Marketing Research 16 (February): 46–73.
Dixon, M. 1997. “Small and Medium Sized Charities Need a Strong Brand Too: Crisis Experience.”Journal of Nonprofit and Voluntary Sector Marketing 2 (1): 52–57.
Doney, Patricia M. and Joseph P. Cannon. 1997. “An Examination of the Nature of Trust in Buyer-Seller Relationships.Journal of Marketing
61 (2): 35–52.CrossRef
Dwyer, F. Robert, Paul H. Schurr, and Sejo Oh. 1987. “Developing Buyer-Seller Relationships.”Journal of Marketing
51 (April): 11–27.CrossRef
Ferrandi, J. M., P. Valette-Florence, and S. Fine-Falcy. 2000. “Aaker’s Brand Personality Scale in a French Context: A Replication and a Preliminary Test of Its Validity.” InProceedings of Academy of Marketing Science, Vol. 23. Ed. Charles H. Noble, 7–13.
Fornell, Claes and David F. Larker. 1981. “Evaluating Structural Equation Models With Unobservable Variables and Measurement Error.”Journal of Marketing Research
18 (1): 39–50.CrossRef
Grounds, J. and J. Harkness. 1998. “Developing a Brand From Within: Involving Employees and Volunteers When Developing a New Brand Position.”Journal of Nonprofit and Voluntary Sector Marketing 3 (2): 179–184.
Hair, J., R. E. Anderson, R. L. Tatham, and W. C. Black. 1998.Multivariate Data Analysis. 5th ed. Upper Saddle River, NJ: Prentice Hall.
Harvey, J. H. 1990. “Benefit Segmentation for Fund Raisers.”Journal of the Academy of Marketing Science
18 (1): 77–86.CrossRef
Hawks, J. K. 1997. “Charity American Style.” InFor a Good Cause? How Charitable Institutions Become Powerful Economic Bullies. Secaucus, NJ: Carol Publishing Group, 3–13.
Homans, George C. 1958. “Social Behavior and Exchange.”American Journal of Sociology
63 (May): 597–606.CrossRef
John, O. P. 1990. “The ‘Big Five’ Factor Taxonomy: Dimensions of Personality in Natural Language and in Questionnaires.” InHandbook of Personality: Theory and Research. Ed. L. A. Pervin. New York: Guilford, 66–100.
Johnson, Madeline and George M. Zinkhan. 1990. “Defining and Measuring Company Image.” InAdvances in Consumer Research, Vol. 17. Eds. M. Goldberg, G. Gorn, and R. W. Polly. Provo, UT: Association for Consumer Research, 110–119.
Jones, Jeff. 2002. “Nonprofit Times Top 100.”The Nonprofit Times, November 1, pp. 30–37.
Kotler, P. and S. J. Levy. 1969. “Broadening the Concept of Marketing.”Journal of Marketing
33 (1): 10–15.CrossRef
Marchetti, Domenica. 2003. “The Young and the Generous.”The Chronicle of Philanthropy, January 9, pp. 7–23.
McCrae, R. and Paul T. Costa. 1989. “The Structure of Interpersonal Traits: Wiggins’s Circumplex and Five-Factor Model.”Journal of Personality and Social Psychology
56 (4): 586–595.CrossRef
Mindak, William A. and Malcolm H. Bybee. 1971. “Marketing’s Application to Fundraising.”Journal of Marketing
35 (3): 13–18.CrossRef
Moorman, C., R. Deshpande, and G. Zaltman. 1993. “Factors Affecting Trust in Market Research Relationships.”Journal of Marketing
57 (January): 81–101.CrossRef
Morgan, Robert M. and Shelby D. Hunt. 1994. “The Commitment-Trust Theory of Relationship Marketing.”Journal of Marketing
58 (3): 20–38.CrossRef
Morley, E., E. Vinson, and H. P. Hatry. 2001. “Outcome Measurement in Nonprofit Organizations: Current Practices and Recommendations.” InIndependent Sector. Washington, DC: Urban Institute, 5–10.
Nichols, J. E. 1991.Targeted Fund Raising. Chicago: Precept Press.
—. 1995. “Developing Relationships With Donors.”Fund Raising Management 26 (6): 18–47.
Norman, Warren T. 1963. “Toward an Adequate Taxonomy of Personality Attribute: Replicated Factor Structure in Peer Nomination Personality Ratings.”Journal of Abnormal and Social Psychology
Nucifora, Alf. 1998. “Smart Not-for-Profits Learn the Marketing Ropes.”Business News 11 (18): 17.
Nunnally, Jum. 1979.Psychometric Theory. New York: McGraw-Hill.
O’Shaughnessy, J. A. and N. J. O’Shaughnessy. 2000. “Treating the Nation as a Brand: Some Neglected Issues.”Journal of Macromarketing
20 (1): 56–65.CrossRef
Peltier, James, John Schibrowsky, and Don Schultz. 2002. “Leveraging Customer Information to Develop Sequential Communication Strategies: A Case Study of Charitable-Giving Behavior.”Journal of Advertising Research 42 (July/August): 23–41.
Sargeant, Adrian. 1999. “Charitable Giving: Towards a Model of Donor Behaviour.”Journal of Marketing Management 15: 215–238.
Smith, J. Brock and Donald W. Barclay. 1997. “The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships.”Journal of Marketing
61 (1): 3–22.CrossRef
Stern, Barbara, George M. Zinkhan, and Anupam Jaju. 2001. “Marketing Images: Construct Definition, Measurement Issues, and Theory Development.”Marketing Theory
1 (2): 201–224.CrossRef
Tapp, A. 1996. “Charity Brands: A Qualitative Study of Current Practice.”Journal of Nonprofit and Voluntary Sector Marketing 1 (4): 327–336.
Tupes, Ernest C. and Raymond E. Christal. 1958. “Stability of Personality Trait Rating Factors Obtained Under Diverse Conditions.” USAF WADS Technical Report No. 58-61, U.S. Air Force, Lackland Air Force Base, TX.
Urban Institute. 2002.National Center for Charitable Statistics. Retrieved from http://nccsdataweb.urban.org/FAQ/index. php?category=73
Webb, D. J., C. L. Green, and T. G. Brashear. 2000. “Development and Validation of Scales to Measure Attitudes Influencing Monetary Donations to Charitable Organizations.”Journal of the Academy of Marketing Science
28 (2): 299–309.CrossRef
Weitzman, Murray S. and Nadine T. Jalandoni. 2001.The Nonprofit Almanac and Desk Reference (2001), Independent Sector. San Francisco: Jossey-Bass.
Wispe, L. 1978.Integrity, Sympathy and Helping. New York: Academic Press.
Wray, R. B. 1994. “Branding, Product Development and Positioning the Charity.”Journal of Brand Management 1 (6): 363–370.