Journal of the Academy of Marketing Science

, Volume 34, Issue 2, pp 95–98

Corporate branding, identity, and customer response

Authors

  • Peter A. Dacin
    • Queen’s University
  • Tom J. Brown
    • Oklahoma State University
Article

DOI: 10.1177/0092070305284967

Cite this article as:
Dacin, P.A. & Brown, T.J. JAMS (2006) 34: 95. doi:10.1177/0092070305284967
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Copyright information

© Academy of Marketing Science 2006