Journal of the Academy of Marketing Science

, Volume 34, Issue 2, pp 95–98

Corporate branding, identity, and customer response

  • Peter A. Dacin
  • Tom J. Brown
Article

DOI: 10.1177/0092070305284967

Cite this article as:
Dacin, P.A. & Brown, T.J. JAMS (2006) 34: 95. doi:10.1177/0092070305284967

Copyright information

© Academy of Marketing Science 2006

Authors and Affiliations

  • Peter A. Dacin
    • 1
  • Tom J. Brown
    • 2
  1. 1.Queen’s UniversityKingstonCanada
  2. 2.Oklahoma State UniversityUSA