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Intentions to use mobile services: Antecedents and cross-service comparisons

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Abstract

This article develops and tests a model to explain consumers’ intention to use mobile services. Through triangulating theories from the diverse fields of information systems research, uses and gratification research, and domestication research, the authors put forth an integrated model that explains intention to use mobile services. The model proposes four overall influences on usage intention: motivational influences, attitudinal influences, normative pressure, and perceived control. The authors study the type of interactivity and process characteristics associated with the service that moderate the effects on the relationship between the proposed antecedents and usage intention. The results from empirical studies of four mobile services show strong support for the effects of motivational influences, attitudinal influences, normative pressure, and perceived control on consumers’ intentions to use mobile services. Some of the effects are moderated by process characteristics (goal-directed vs. experiential services) that are associated with the service.

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Authors and Affiliations

  1. Norwegian School of Economics and Business Administration, Norway

    Herbjørn Nysveen & Helge Thorbjørnsen

  2. Agder University College, Norway

    Per E. Pedersen

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  1. Herbjørn Nysveen
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  2. Per E. Pedersen
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  3. Helge Thorbjørnsen
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Herbjørn Nysveen (herbjorn.nysveen@nhh.no; Ph.D.), is an associate professor at the Norwegian School of Economics and Business Administration in Bergen, Norway. His research activities are in the fields of relationship marketing, e-marketing, and mobile commerce. He was a visiting researcher in the Marketing Department at Bentley College from 2003 to 2004.

Per E. Pedersen (per.pedersen@hia.no; Ph.D.), is a professor at Agder University College and adjunct professor at the Norwegian School of Economics and Business Administration. His current research interests include consumer behavior, e-commerce, and mobile commerce.

Helge Thorbjørnsen (helge.thorbjornsen@nhh.no; Ph.D.), is an associate professor at the Norwegian School of Economics and Business Administration. His research activities are in thefields of relationship marketing, e-marketing, and mobile commerce.

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Nysveen, H., Pedersen, P.E. & Thorbjørnsen, H. Intentions to use mobile services: Antecedents and cross-service comparisons. JAMS 33, 330–346 (2005). https://doi.org/10.1177/0092070305276149

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