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Revenue management, pricing and the consumer

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Journal of Revenue and Pricing Management Aims and scope

Abstract

Revenue Management (RM) emerged as a specific discipline in the mid-1980s. However, despite the fact that it has been seen as a set of techniques to influence customer demand and exploit the consumer surplus, there has been a tendency for much of the research in the area to lack a consumer focus. What research there is tends to focus on three main areas, namely, the algorithm modelling of consumer behaviour, consumer trust and fairness and consumer-centric marketing. The purpose of this article therefore is to consolidate and synthesise existing consumer focused research in RM in these three key areas.

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Authors and Affiliations

  1. Ulster University Business School, Ulster University, Belfast, UK

    Una McMahon-Beattie, Mairead McEntee & Robert McKenna

  2. School of Management, Victoria University of Wellington, Wellington, New Zealand

    Ian Yeoman

  3. Ulster University Business School, Ulster University, Londonderry, UK

    Lynsey Hollywood

Authors
  1. Una McMahon-Beattie
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  2. Mairead McEntee
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  3. Robert McKenna
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  4. Ian Yeoman
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  5. Lynsey Hollywood
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McMahon-Beattie, U., McEntee, M., McKenna, R. et al. Revenue management, pricing and the consumer. J Revenue Pricing Manag 15, 299–305 (2016). https://doi.org/10.1057/rpm.2016.17

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  • DOI: https://doi.org/10.1057/rpm.2016.17

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