Abstract
This article exploits the developing political science literature on rhetorical political analysis (RPA) and applies it to one of the most controversial speeches of the post-war era in British politics. Alongside an analysis of the roots and impact of Powell’s ‘Rivers of Blood’ speech the article deconstructs Powell’s rhetoric and oratory. In doing so the article moves beyond the traditional modes of analysing the speech, which focus on the reproduction of ‘new racisms’ and that are prevalent within the sociological and social psychology academic literature. By using RPA the article considers the speech through the use of the rhetorical techniques of persuasion (i) appeals to ethos – that is, the persona of the speaker; (ii) pathos – that is, the range of emotions evoked; (iii) or logos – that is, the evidence that supports the arguments underpinning the speech. This type of analysis showcases how and why Powell’s speech made such an impact when just as inflammatory comments had been uttered by other Conservatives before 1968.
Similar content being viewed by others
Notes
There are a raft of biographies on Powell (see for example, Foot, 1969; Smithies and Fiddick, 1969; Stacey, 1970; Roth, 1970, Cosgrave, 1989; Shepherd, 1996; Heffer, 1998; Schofield, 2013).
The Sikh bus drivers’ strike was prompted by the sacking of a driver who violated a rule prohibiting the wearing of beards. As a consequence a major outpouring of support took place in Wolverhampton that was supported by over 5000 Sikhs (Brooke, 2007, p. 681). This became a lengthy campaign for a change to the rules that would enable Sikhs to wear beards in line with their cultural heritage. However it attracted Powell’s attention, who argued ‘To claim special communal rights (or should one say rites?) leads to a dangerous fragmentation within society. This communalism is a canker; whether practised by one colour or another it is to be strongly condemned’ (Powell, 1968a). Powell’s use of the strike to illustrate a broader argument over immigration and integration serves to highlight his conception of a monopolistic understanding of British citizenship.
In the 1950s Powell believed that once immigrants entered the country they should be integrated. By the late 1950s he started to argue that integration was dependent upon the numbers entering and thus the need for restrictive controls. After 1965 he decided to stop referring to the feasibility and necessity of integration. See letter from Powell to the Bishop of Lichfield, 26 February 1965, Powell Archives, Churchill College, Cambridge (POL 1/1/11).
Powell did make reference to projected numbers in earlier speeches during the opposition era. In 1966 he suggesting immigrants and their descendents would constitute 5 per cent of the population by 2000 in a speech in Wolverhampton, 25 March 1966, Powell Archives, Churchill College, Cambridge (POL 4/1/12).
The 2001 census showed that the actual figures for non-white and mixed groups was 8.1 per cent and 4.62 million, so the actual figure was below Powell’s lowest estimate, see National Statistics, Census 2001: Key Statistics for Local Authorities in England and Wales (2003).
However, those sympathising with Powell on immigration may not have been aware of his eclectic positions. For example, the predominantly pro-capital punishment electorate would not have shared Powell’s opposition to the death penalty, nor would they have expected that Powell would be sympathetic towards homosexual law reform (see Fry, 1998, pp. 139–147).
Of this claim Mclean notes that: ‘one might also point out that “piccaninnies” in Wolverhampton, by whom Powell, or his correspondent, presumably meant Afro-Caribbean rather than Asian children would have either been born there or have migrated from English-speaking colonies in the Caribbean. Therefore it cannot be true that Wolverhampton piccaninnies did not speak English’ (McLean, 2001, p. 129).
Powell remained unrepentant and delivered a defence of his April speech later that year in Eastbourne on 16 November. Here he reaffirmed his concerns not only over the number of immigrants in Britain, but also the rate of reproduction and the impact it would have upon Britain’s racial makeup. He noted that ‘There are those who argue that the longer the immigrant population is resident in this country, the more closely their birth rate will approximate to that of the indigenous population, and thus, of course, to a rate of increase at which their proportion to the total would remain static’ (Powell, 1968c). The solution he identified courted considerable controversy. He argued that ‘the resettlement of a substantial proportion of the Commonwealth immigrants in Britain is not beyond the resources and abilities of this country’ (Powell, 1968c). Heath was scathing of the speech and described it as a ‘character assassination of one racial group. That way lies tyranny’ (Foot, 1969, p. 121).
References
Abedi, A. and Lundberg, T. (2009) Doomed to failure? UKIP and the organisational challenges facing right wing populist anti-political establishment parties. Parliamentary Affairs 62 (1): 72–87.
Atkins, J. and Finlayson, A. (2013) ‘… A 40 year old black man made this point to me’: Everyday knowledge and the performance of leadership in contemporary British politics. Political Studies 61 (1): 161–177.
Beard, A. (1999) The Language of Politics. London: Routledge.
Behrens, R. and Edmonds, J. (1981) Kippers, kittens and kipper boxes: Conservative populists and race relations. Political Quarterly 52 (3): 342–348.
Bourne, J. (2008) The beatification of Enoch Powell. Race and Class 49 (4): 82–95.
Boyd-Carpenter, J. (1980) Way of Life. London: Sidwick and Jackson.
Brown, A. (1999) ‘The other day I met a constituent of mine’: A theory of anecdotal racism. Ethnic and Racial Studies 22 (1): 23–55.
Brooke, P. (2007) India, post-imperialism and the origins of Enoch Powell’s ‘rivers of blood’ speech. Historical Journal 50 (3): 669–687.
Campbell, J. (1993) Edward Heath: A Biography. London: Pimloco.
Campbell, J. (2000) Margaret Thatcher: Volume One – The Grocer’s Daughter. London: Vintage.
Canovan, M. (1999) Trust the people: Populism and the two faces of democracy. Political Studies 47 (1): 2–16.
Capdevila, R. and Callaghan, J. (2008) ‘It’s not racist. It’s common sense’. A critical analysis of political discourse around asylum and immigration in the UK. Journal of Community and Applied Social Psychology 18 (1): 1–16.
Charteris-Black, J. (2005) Politicians and Rhetoric: The Persuasive Power of Metaphor. Basingstoke, UK: Palgrave Macmillan.
Chilton, P. (2004) Analysing Political Discourse: Theory and Practice. London: Routledge.
Cooper, C. (2011) Little local difficulties revisited: Peter Thorneycroft and the 1958 treasury resignations and the origins of Thatcherism. Contemporary British History 25 (2): 227–250.
Conservative Party (1970) The Campaign Guide. London: Conservative Party.
Corthorn, P. (2012) Enoch Powell, ulster unionism and the British nation. Journal of British Studies 51 (4): 967–997.
Cosgrave, P. (1989) The Lives of Enoch Powell. London: Bodley Head.
Cowling, M. (1970) Mr Powell, Mr Heath, and the future. In: J. Wood (ed.) Powell and the 1970 Election. Kingswood, UK: Elliot Right Way Books.
Crines, A. and Hayton, R. (2015) Labour Orators from Bevan to Miliband. Manchester, UK: Manchester University Press.
Crines, A. (2013) Rhetoric and the coalition: Governing in the national interest? Representation 49 (2): 207–218.
Deakin, N. and Bourne, J. (1970) Powell, and the minorities and the 1970 election. Political Quarterly 44 (4): 399–415.
Dean, D. (1992) Conservative governments and the restriction of commonwealth immigrants in the 1950s: The problem of restraint. Historical Journal 35 (1): 171–194.
Dean, D. (1993) The conservative government and the 1961 Commonwealth immigration act: The inside story. Race and Class 35 (2): 57–74.
Dean, D. (2000) The race relations policy of the first Wilson government. Twentieth Century British History 11 (3): 259–283.
Evans, S. (2008) Consigning its past to history? David Cameron and the conservative party. Parliamentary Affairs 61 (2): 291–314.
Finlayson, A. (2004) Political science, political ideas and rhetoric. Economy and Society 33 (4): 528–549.
Finlayson, A. (2007) From beliefs to arguments: Interpretive methodology and rhetorical political analysis. British Journal of Politics and International Relations 9 (4): 545–563.
Finlayson, A. and Martin, J. (2008) ‘It ain’t what you say …’ British political studies and the analysis of speech and rhetoric. British Politics 3 (4): 445–464.
Foot, P. (1969) The Rise of Enoch Powell: An Examination of Enoch Powell’s Attitude to Immigration and Race. Harmondsworth, UK: MW Books.
Fry, G. (1998) Parliament and morality: Thatcher, Powell and populism. Contemporary British History 12 (1): 139–147.
Gaffney, J. (1991) The Language of Political Leadership in Contemporary Britain. Basingstoke, UK: Palgrave Macmillan.
Gaffney, J. and Lahel, A. (2013) Political performance and leadership persona: The UK labour party conference of 2012. Government and Opposition 48 (4): 481–505.
Gilroy, P. (1987) ‘There Ain’t no Black in the Union Jack’: A Cultural Politics and Race and Nation. London: Routledge.
Green, E. (2000) The treasury resignations of 1958: A reconsideration. Twentieth Century British History 11 (4): 409–430.
Hailsham, L. (1990) A Sparrow’s Flight: Memoirs. London: William Collins and Sons.
Hampshire, J. (2005) Citizenship and Belonging: Immigration and the Politics of Demographic Governance in Postwar Britain. Basingstoke, UK: Palgrave Macmillan.
Hayton, R. and Crines, A. (2015) Conservative Orators from Baldwin to Cameron. Manchester, UK: Manchester University Press.
Heath, E. (1998) The Course of My Life. London: Hodder and Stoughton.
Heffer, S. (1998) Like the Roman. London: Faber and Faber.
Hurd, D. (1979) An End to Promises: Sketch of a Government, 1970–1974. London: Collins.
Hurd, D. (2003) Memoirs. London: Abacus Books.
Jarvis, M. (1998) The 1958 treasury dispute. Contemporary British History 12 (2): 27–50.
Lanham, R.A. (1991) A Handlist of Rhetorical Terms. Oakland: University of California Press.
Layton-Henry, Z. (1984) The Politics of Race in Britain. London: HarperCollins.
Layton-Henry, Z. (1992) The Politics of Immigration. Oxford: Oxford University Press.
Lawrence, J. (2008) Speaking for the People: Party, Language and Popular Politics in England 1867–1914. Cambridge: Cambridge University Press.
Lawrence, J. (2009) Electing Our Masters: The Hustings in British Politics from Hogarth to Blair. Oxford: Oxford University Press.
Leith, S. (2012) Are You Talkin’ to Me? Rhetoric from Aristotle to Obama. London: Profile Books.
Lindsay, T.F. and Harrington, M. (1974) The Conservative Party 1918–1970. London: Palgrave Macmillan.
McLaren, L. and Johnson, M. (2007) Resources, group conflict and symbols: Explaining anti-immigration hostility in Britain. Political Studies 55 (4): 709–732.
McLean, I. (2001) Rational Choice and British Politics: An Analysis of Rhetoric and Manipulation from Peel to Blair. Oxford: Oxford University Press.
Mercer, K. (2004) Welcome to the Jungle: New Positions in Black Cultural Studies. London: Routledge.
Messina, A. (1989) Race and Party Competition in Britain. Oxford: Oxford University Press.
Miles, R. (1997) Beyond the race concept: The reproduction of racism in England. In: N. Gates (ed.) Critical Race Theory: The Concept of Race in Natural and Social Science. London: Routledge.
Miles, R. (1990) The racialisation of British politics. Political Studies 38 (2): 277–285.
Miller, W. (1980) What was the profit in following the crowd? British Journal of Political Science 10 (1): 22–38.
National Statistics Census 2001 (2003) Key Statistics for Local Authorities in England and Wales. London: The Stationery Office.
Norton, P. (1978) Conservative Dissidents: Dissent within the Parliamentary Conservative Party 1970–74. London: Temple Smith.
Norton, P. (2015) The oratory of Enoch Powell. In: R. Hayton and A. Crines (eds.) Conservative Orators from Baldwin to Cameron. Manchester, UK: Manchester University Press.
Olmstead, W. (2006) An Introduction to Rhetoric. Oxford: Oxford University Press.
Osborne, C. (1964) The colour problem in Britain. The Spectator 4 December: 213.
Paul, K. (1997) Whitewashing Britain. New York: Cornell University Press.
Prior, J. (1986) A Balance of Power. London: Hamish Hamilton.
Powell, E. (1964) Rebirth of Britain. London: Pan Books.
Powell, E. (1968a) Speech at Birmingham, 20 April, http://www.enochpowell.net/fr-79.html.
Powell, E. (1968b) Speech at Walsall, 9 February, http://www.enochpowell.net/fr-80.html.
Powell, E. (1968c) Speech to the London rotary club, 16 November, http://www.enochpowell.net/fr-83.html.
Ramsden, J. (1996) The Winds of Change: Macmillan to Heath, 1957–1975. London: Longman.
Reeves, F. (1989) Race and Borough Politics. Aldershot, UK: Avebury.
Roth, A. (1970) Enoch Powell: Tory Tribune. London: TBS The Book Service.
Schoen, D. (1977) Enoch Powell and the Powellites. New York: Palgrave Macmillan.
Schofield, C. (2013) Enoch Powell and the Making of Post-Colonial Britain. Cambridge: Cambridge University Press.
Schwarz, B. (1996) ‘The only white man in there’: The re-racialisation of England, 1956–1968. Race and Class 38 (1): 65–78.
Seymour-Ure, C. (1974) The Political Impact of Mass Media. London: Constable.
Shepherd, R. (1994) Iain Macleod: A Biography. London: Hutchinson.
Shepherd, R. (1996) Enoch Powell. London: Pimlico.
Sivanandan, A. (1998) The Rt Hon Enoch Powell MP 1912–98: A racist for all seasons. Race and Class 39 (4): 59–62.
Smithies, B. and Fiddick, P. (1969) Enoch Powell on Immigration. London: Sphere Books.
Solomos, J. (1989) Race and Racism in Contemporary Britain. Basingstoke, UK: Palgrave Macmillan.
Solomos, J. (1991) Political language and racial discourse. European Journal of Intercultural Studies 2 (1): 21–34.
Solomos, J. and Black, L. (1995) Race, Politics and Social Change. London: Routledge.
Spencer, I. (1997) British Immigration Policy Since 1939: The Making of Multi-Racial Britain. London: Routledge.
Stacey, T. (1970) Immigration and Enoch Powell. London: Tom Stacey.
Stark, L. (1996) Choosing a Leader: Party Leadership Contests in Britain from Macmillan to Blair. Basingstoke, UK: Palgrave Macmillan.
Stuart, M. (2002) A party in three pieces: The conservative split over Rhodesian oil sanctions. Contemporary British History 16 (1): 51–88.
Studlar, D. (1974) British public opinion, colour issues and Enoch Powell: A longitudinal analysis. British Journal of Political Science 4 (3): 371–381.
Studlar, D. (1978) Policy voting in Britain: The coloured immigration issue in the 1964, 1966, and 1970 general elections. American Political Science Review 72 (1): 46–64.
Thatcher, M. (1978) Interview for Granada: World in action, 27 February, http://www.margaretthatcher.org/document/103485.
Thatcher, M. (1995) The Path to Power. London: HarperPress.
Toye, R. (2011) The rhetorical premiership: A new perspective on prime ministerial power since 1945. Parliamentary History 30 (2): 175–192.
Toye, R. (2013a) Rhetoric: A Short Introduction. Oxford: Oxford University Press.
Toye, R. (2013b) The Roar of the Lion: The Untold Story of Churchill’s World War II Speeches. Oxford: Oxford University Press.
Utley, T.E. (1968) Enoch Powell: The Man and his Thinking. London: HarperCollins.
van Dijk, T.A. (2000) New(s) racism: A discourse analytical approach. In: S. Cottle (ed.) Ethnic Minorities and the Media. Milton Keynes UK: Open University Press.
Waters, C. (1997) Dark strangers in our midst: Discourses of race and nation in Britain 1947–63. Journal of British Studies 36 (2): 207–238.
Wetherell, M. and Potter, J. (1992) Mapping the Language of Racism: Discourse and the Legitimation of Exploitation. Hemel Hempstead, UK: Harvester Wheatsheaf.
Whipple, A. (2009) Revisiting the ‘rivers of blood’ controversy: Letters to Enoch Powell. Journal of British Studies 48 (3): 717–735.
White, M. (2001) Duncan Smith orders three MPs to quit Monday club in The Guardian 8 October.
Whitelaw, W. (1991) The Whitelaw Memoirs. London: Aurum Press.
Wootten, W. (2000) Rhetoric and violence in Geoffrey Hill’s Mercian Hymns and the speeches of Enoch Powell. The Cambridge Quarterly 29 (1): 1–15.
Young, H. (1967) ‘The influence of Powell’, The Sunday Times 14 September.
Ziegler, P. (2010) Edward Heath. London: HarperPress.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Crines, A., Heppell, T. & Hill, M. Enoch Powell’s ‘rivers of blood’ speech: A rhetorical political analysis. Br Polit 11, 72–94 (2016). https://doi.org/10.1057/bp.2015.13
Published:
Issue Date:
DOI: https://doi.org/10.1057/bp.2015.13