Place Branding and Public Diplomacy

, Volume 3, Issue 2, pp 152–163

Organising FDI promotion in Central–Eastern European regions

Special Issue Paper

DOI: 10.1057/palgrave.pb.6000058

Cite this article as:
Capik, P. Place Brand Public Dipl (2007) 3: 152. doi:10.1057/palgrave.pb.6000058


Increasing contest for lucrative foreign direct investment (FDI) projects requires national and, more importantly, regional authorities to actively compete and promote their areas. The issues of organisational settings and networks remain among the most important determinants of successful FDI attraction strategies. The organisation of promotional efforts, especially on the regional level, impacts strategic choices and divides responsibilities allowing for increase in efficiency by effective use of resources and promotional techniques. It also influences the definition of a regional product, choice of target groups, competition perception and the coherence of the region's projected image. Using primary data collected in Czech, Polish and Slovak regions, this paper investigates the links between the emerging organisational frameworks and strategic choices of agencies involved in regional promotion. Various levels of authority centralisation, characterising the three identified frameworks, are not clearly reflected in activities of individual agencies.


FDIregional promotionorganisational frameworkCentral–Eastern Europe

Copyright information

© Palgrave Macmillan Ltd 2007

Authors and Affiliations

  1. 1.Paisley Business School, University of PaisleyPaisleyUK