Journal of International Business Studies

, Volume 23, Issue 4, pp 605–635

On the Relationship Between Firm Size and Export Intensity

  • Andrea Bonaccorsi

DOI: 10.1057/palgrave.jibs.8490280

Cite this article as:
Bonaccorsi, A. J Int Bus Stud (1992) 23: 605. doi:10.1057/palgrave.jibs.8490280


Export marketing literature supports the view that firm size is positively related to export intensity. Although the empirical findings have been mixed, a number of theoretical arguments are used to support this proposition, i.e., international marketing economies of scale, limited managerial and financial resources of small firms, decisionmaker's risk perception. Based on a large survey of the Italian manufacturing industry, the article falsifies the proposition and challenges some widely held assumptions in export marketing literature.

Copyright information

© Academy of International Business 1992

Authors and Affiliations

  • Andrea Bonaccorsi
    • 1
  1. 1.University of Pisa