Journal of International Business Studies

, Volume 23, Issue 3, pp 533–549

International Configuration and Coordination Archetypes for Medium-Sized Firms in Global Industries

  • Kendall Roth

DOI: 10.1057/palgrave.jibs.8490278

Cite this article as:
Roth, K. J Int Bus Stud (1992) 23: 533. doi:10.1057/palgrave.jibs.8490278


The purpose of this study is to determine the basic configuration and coordination patterns for medium-sized firms competing in global industries. Analyzing 126 businesses competing in nine different global industries, five distinct archetypes are identified. The results suggest that selective globalization—in which the firm defines its global strategy around a narrow subset of the value chain—may lead to the most effective outcomes.

Copyright information

© Academy of International Business 1992

Authors and Affiliations

  • Kendall Roth
    • 1
  1. 1.The University of South Carolina