Anderson, J.C. and Narus, J.A. (1995) ‘Capturing the value of supplementary services’, Harvard Business Review 73: 75–83.
Annavarjula, M. and Beldona, S. (2000) ‘Multinationality–performance relationship: a review and reconceptualization’, International Journal of Organizational Analysis 8(1): 48–67.CrossRef
Ansoff, I.H. (1965) Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion, McGraw-Hill: New York.
Barney, J. (1991) ‘Firm resources and sustained competitive advantage’, Journal of Management 17(1): 99–120.CrossRef
Bartlett, C.A. and Ghoshal, S. (1989) Managing Across Borders: The Transnational Solution, Harvard Business School Press: Boston, MA.
Belsley, D.A., Kuh, E. and Welsch, R.E. (1980) Regression Diagnostics: Identifying Influential Data and Sources of Collinearity, Wiley: New York.
Berthon, P., Pitt, L., Katsikeas, C.S. and Berthon, J.P. (1999) ‘Virtual services go international: international services in the marketplace’, Journal of International Marketing 7(3): 84–105.
Boddewyn, J.J., Halbrich, M.B. and Perry, A.C. (1986) ‘Service multinationals: conceptualization, measurement and theory’, Journal of International Business Studies 17(3): 41–53.CrossRef
Boyacigiller, N.A. and Adler, N.J. (1991) ‘The parochial dinosaur: organizational science in a global context’, Academy of Management Review 16(2): 262–290.
Buckley, P.J. and Casson, M. (1976) The Future of the Multinational Enterprise, Holmes & Meier: New York.CrossRef
Buhner, R. (1987) ‘Assessing international diversification of West German corporations’, Strategic Management Journal 8(1): 25–37.CrossRef
Campbell, A.J. and Verbeke, A. 1994 ‘The globalization of service multinational’, Long Range Planning 27(2): 95–102.CrossRef
Carman, J.M. and Langeard, E. (1980) ‘Growth strategies for service firms’, Strategic Management Journal 1(1): 7–22.CrossRef
Caves, R.E. (1982) Multinational Enterprise and Economic Analysis, Cambridge University Press: Cambridge, UK.
Chandler, A.D. (1962) Strategy and Structure: Chapters in the History of American Industrial Enterprise, MIT Press: Cambridge, MA.
Daniels, J.D. and Bracker, J. (1989) ‘Profit performance: do foreign operations make a difference? Management International Review 29(1): 46–56.
Davidson, W.H. (1983) ‘Market similarity and market selection: implications for international marketing strategy’, Journal of Business Research 11(4): 439–456.CrossRef
Delios, A. and Beamish, P.W. (1999) ‘Geographic scope, product diversification and the corporate performance of Japanese firms’, Strategic Management Journal 20(8): 711–727.CrossRef
Dunning, J.H. (1989) Transnational Corporations and Growth of Services: Some Conceptual and Theoretical Issues, United Nations: New York.
Egelhoff, W.G. (1982) ‘Strategy and structure in multinational corporations: an information processing approach’, Administrative Science Quarterly 27(3): 435–458.CrossRef
Erramilli, M.K. (1990) ‘Entry mode choice in service industries’, International Marketing Review 7(5): 50–62.
Erramilli, M.K. (1991) ‘The experience factor in foreign market entry behavior of service firms’, Journal of International Business Studies 22(3): 479–501.CrossRef
Erramilli, M.K. and Rao, C.P. (1990) ‘Choice of foreign market entry mode by service firms: role of market knowledge’, Management International Review 30(2): 135–150.
Erramilli, M.K. and Rao, C.P. (1993) ‘Service firms' international entry-mode choice: 4 modified transaction-cost analysis approach’, Journal of Marketing 57(3): 19–38.CrossRef
Feketekuty, G. (1988) International Trade in Services, Balinger: Cambridge, MA.
Franko, L.G. (1976) The European Multinationals: A Renewed Challenge to American and British Big Business, Greylock Publishing: Stamford, CT.
Geringer, J.M., Beamish, P.W. and DaCosta, R.C. (1989) ‘Diversification strategy and internationalization: implications for MNE performance’, Strategic Management Journal 10(2): 109–119.CrossRef
Geringer, M.J., Tallman, S. and Olsen, D.M. (2000) ‘Product and international diversification among Japanese multinational firms’, Strategic Management Journal 21(1): 51–80.CrossRef
Ghoshal, S. (1987) ‘Global strategy: an organizing framework’, Strategic Management Journal 8(5): 425–440.CrossRef
Gomes, L. and Ramaswamy, K. (1999) ‘An empirical examination of the form of the relationship between multinationality and performance’, Journal of International Business Studies 30(1): 173–188.CrossRef
Grant, R.M. (1987) ‘Multinationality and performance among British manufacturing companies’, Journal of International Business Studies 18(3): 79–89.CrossRef
Guile, B.R. (1988) ‘Introduction to Service Industries Policy Issues’, in B.R. Guile and J.B. Quinn (eds.) Technology in Services: Policies for Growth, Trade, and Employment., National Academy Press: Washington, DC, pp: 1–15.
Haar, J. (1989) ‘A comparative analysis of the profitability performance of the largest US, European and Japanese multinational enterprises’, Management International Review 29(3): 5–18.
Habib, M.M. and Victor, B. (1991) ‘Strategy, structure, and performance of US manufacturing and service MNCs: a comparative analysis’, Strategic Management Journal 12(8): 589–606.CrossRef
Hamel, G. (1991) ‘Competition for competence and interpartner learning within international strategic alliances’, Strategic Management Journal 12: 83–103.CrossRef
Handelsblatt (2002) ‘Reiseveranstalter wollen ihr image aufpolieren’, 25 September.
Hitt, M.A., Hoskisson, R.E. and Ireland, D.R. (1994) ‘A mid-range theory of the interactive effects of international and product diversification on innovation and performance’, Journal of Management 20(2): 297–326.CrossRef
Hitt, M.A., Hoskisson, R.E. and Kim, H. (1997) ‘International diversification: effects on innovation and firm performance in product-diversified firms’, Academy of Management Journal 40(4): 767–798.CrossRef
Hymer, S.H. (1976) A Study of Direct Foreign Investment, MIT Press: Cambridge, MA.
Johanson, J. and Vahlne, J.-E. (1977) ‘The internationalization process of the firm: a model of knowledge development and increasing foreign commitments’, Journal of International Business Studies 8(1): 23–32.CrossRef
Katrishen, F.A. and Scordis, N.A. (1998) ‘Economies of scale in services: a study of multinational insurers’, Journal of International Business Studies 29(2): 305–324.CrossRef
Kim, C.W., Hwang, P. and Burgers, W.P. (1989) ‘Global diversification strategy and corporate profit performance’, Strategic Management Journal 10(1): 45–57.CrossRef
Kim, C.W., Hwang, P. and Burgers, W.P. (1993) ‘Multinationals’ diversification and the risk-return trade-off’, Strategic Management Journal 14(4): 275–286.CrossRef
Knight, G. (1999) ‘International services marketing: review of research, 1980–1998’, Journal of Services Marketing 13(4/5): 347–361.CrossRef
Kobrin, S.J. (1991) ‘An empirical analysis of the determinants of global integration’, Strategic Management Journal 12(special issue): 17–37.CrossRef
Kogut, B. (1985) ‘Designing global strategies: profiting from operating flexibility’, Sloan Management Review 27(1): 27–38.
Kogut, B. and Zander, U. (1993) ‘Knowledge of the firm and the evolutionary theory of the multinational corporation’, Journal of International Business Studies 24(4): 625–645.CrossRef
Kotabe, M. and Czinkota, M.R. (1992) ‘State government promotion of manufacturing exports: a gap analysis’, Journal of International Business Studies 23(4): 637–658.CrossRef
Kotabe, M., Murray, J.Y. and Javalgi, R.G. (1998) ‘Global sourcing of services and market performance: an empirical investigation’, Journal of International Marketing 6(4): 10–31.
Kotabe, M., Srinivasan, S.S. and Aulakh, P.S. (2002) ‘Multinationality and firm performance: the moderating role of marketing and R&D activities’, Journal of International Business Studies 33(1): 79–97.CrossRef
Kumar, M.S. (1984) Growth, Acquisition and Investment, Cambridge University Press: Cambridge, UK.
Li, J. and Guisinger, S. (1992) ‘The globalization of service multinationals in the ‘triad’ regions: Japan, Western Europe, and North America’, Journal of International Business Studies 23(4): 675–696.CrossRef
Lovelock, C.H. (1992) ‘A Basic Toolkit for Service Managers’, in C.H. Lovelock (ed.) Managing Services: Marketing, Operations, and Human Resources, Prentice-Hall: Englewood Cliffs, NJ.
Lovelock, C.H. and Yip, G.S. (1996) ‘Developing global strategies for service business’, California Management Review 38(2): 64–86.CrossRef
Mathe, H. and Perras, C. (1994) ‘Successful global strategies for service companies’, Long Range Planning 27(1): 36–49.CrossRef
Melin, L. (1992) ‘Internationalization as a strategy process’, Strategic Management Journal 13(special issue): 99–118.CrossRef
Murray, J.Y. and Kotabe, M. (1999) ‘Sourcing strategies of US service companies: a modified transaction-cost analysis’, Strategic Management Journal 20(9): 791–809.CrossRef
Papadopoulos, N. and Denis, J.-E. (1988) ‘Inventory, taxonomy and assessment of methods for international market selection’, International Marketing Review 5(3): 38–51.CrossRef
Patterson, P.G. and Cicic, M. (1995) ‘Typology of service firms in international markets: an empirical investigation’, Journal of International Marketing 3(4): 57–83.
Ramaswamy, K., Kroeck, G.K. and Renforth, W. (1996) ‘Measuring the degree of internationalization of a firm: a comment’, Journal of International Business Studies 27(1): 167–178.CrossRef
Reardon, J., Erramilli, M.K. and Dsouza, D. (1996) ‘International expansion of service firms: problems and strategies’, Journal of Professional Services Marketing 15(1): 31–46.CrossRef
Rugman, A.M. (1981) Inside the Multinationals: The Economics of International Markets, Croom Helm: London.
Siddhartan, N.S. and Lall, L. (1982) ‘Recent growth of the largest US multinationals’, Oxford Bulletin of Economics and Statistics 44(1): 1–13.CrossRef
Stopford, J.M. and Wells, L.T. (1972) Managing the Multinational Enterprise, Basic Books: New York, NY.
Sullivan, D. (1994) ‘Measuring the degree of internationalization of a firm’, Journal of International Business Studies 25(2): 325–342.CrossRef
Sundaram, A.K. and Black, S.J. (1992) ‘The environment and internal organization of multinational enterprises’, Academy of Management Review 17(4): 729–757.
Tallman, S. and Li, J. (1996) ‘Effects of international diversity and product diversity on the performance of multinational firms’, Academy of Management Journal 39(1): 179–196.CrossRef
Terpstra, V. and Yu, C.-M. (1988) ‘Determinants of foreign investment of US advertising agencies’, Journal of International Business Studies 19(1): 33–46.CrossRef
Weinstein, A.K. (1977) ‘Foreign investments by service firms: the case of multinational advertising agencies’, Journal of International Business Studies 8(1): 83–91.CrossRef
Williamson, O.E. (1975) Markets and Hierarchies: Analysis and Antitrust Implications, Free Press: New York.
Zeithaml, V., Parasuraman, A. and Berry, L.L. (1985) ‘Problems and strategies in services marketing’, Journal of Marketing 49: 33–46.CrossRef