Corporate Reputation Review

, Volume 8, Issue 1, pp 13–30

Perceived Organizational Reputation and Organizational Performance: An Empirical Investigation of Industrial Enterprises

  • Abraham Carmeli
  • Asher Tishler
Academic Research

DOI: 10.1057/palgrave.crr.1540236

Cite this article as:
Carmeli, A. & Tishler, A. Corp Reputation Rev (2005) 8: 13. doi:10.1057/palgrave.crr.1540236

Abstract

This study analyzes the complex set of relationships among perceived organizational reputation, firm's quality of products/services, customers' satisfaction and multiple performance measures. A path analysis shows that reputation is influenced by customers' satisfaction, which is a mediator in the relationship between the firm's quality of products/services and reputation. Reputation is associated with the firm's growth and accumulation of customers' orders, but is not directly associated with market share, profitability and financial strength. Market share influences a firm's profitability and is a function of the firm's growth and accumulation of customers' orders, but it has no influence on the firm's financial strength.

Keywords

reputationimageidentitybrandstakeholdercommunicationsintangiblesphilanthropyadvertisingpositioningcorporate brandinge-communicationperceived organizational reputationorganizational performancecustomers' satisfactionquality of products/services

Copyright information

© Palgrave Macmillan 2005

Authors and Affiliations

  • Abraham Carmeli
    • 1
  • Asher Tishler
    • 2
  1. 1.Bar-Ilan UniversityIsrael
  2. 2.Tel Aviv UniversityIsrael