Corporate Reputation Review

, Volume 4, Issue 4, pp 303–307

The Global Reputation Quotient Project: First Steps Towards a Cross-Nationally Valid Measure of Corporate Reputation

  • N A Gardberg
  • C J Fombrun
Paper

DOI: 10.1057/palgrave.crr.1540151

Cite this article as:
Gardberg, N. & Fombrun, C. Corp Reputation Rev (2002) 4: 303. doi:10.1057/palgrave.crr.1540151

Keywords

reputationimageidentitybrandstakeholdercommunicationsintangiblesphilanthropyadvertisingpositioningcorporate brandinge-communication

Copyright information

© Palgrave Macmillan 2002

Authors and Affiliations

  • N A Gardberg
    • 1
  • C J Fombrun
    • 2
  1. 1.Rutgers University
  2. 2.Stern School of Business, New York University