Corporate Reputation Review

, Volume 1, Issue 1, pp 81–85

Part IV: How Do Reputations Affect Corporate Performance?: Sustainable Competitive Advantage and Firm Performance: The Role of Intangible Resources

  • G Steven McMillan
  • Maheshkumar P Joshi
Paper

DOI: 10.1057/palgrave.crr.1540022

Cite this article as:
McMillan, G. & Joshi, M. Corp Reputation Rev (1997) 1: 81. doi:10.1057/palgrave.crr.1540022

Abstract

A question invariably recurs in discussions about corporate reputation: are they cause, consequence, or epiphenomenon? That is: do they have an independent causal effect on corporate performance; are they a consequence of good financial performance? Or are they an incidental by-product? The second day of the conference began with a review of avail- able evidence of the possible financial impact of corporate reputations. The following panelists discussed their prepared papers:

The Value of Corporate Reputation: Evidence from the Equity Markets - Rajendra K. Srivastava, University of Texas at Austin; Thomas H. McInish, Memphis State University; Robert A. Wood, Memphis State University; Anthony J. Capraro, University of Texas at Austin.

The Effect of Financial and Media Reputations on Performance - David L. Deephouse, Louisiana State University.

The Value of a Firm's Corporate Reputation: How Reputation Helps Attain and Sustain Superior Profitability - Peter W. Roberts, University of New South Wales; Grahame R. Dowling, University of New South Wales.

Stock Market Valuation of Reputation for Corporate Social Performance - Brad Brown, University of Virginia.

Sustainable Competitive Advantage and Firm Performance: The Role of Intangible Resources - G. Steven McMillan, The American College; Maheshkumar P. Joshi, St. Joseph's University.

Has the Influence of Financial Performance on Reputation Measures Been Overstated? - A. J. Capraro, University of Texas at Austin; Rajendra K. Srivastava, University of Texas at Austin.

Keywords

reputationimageidentitybrandstakeholdercommunicationsintangiblesphilanthropyadvertisingpositioningcorporate brandinge-communication

Copyright information

© Palgrave Macmillan 1997

Authors and Affiliations

  • G Steven McMillan
    • 1
  • Maheshkumar P Joshi
    • 2
  1. 1.The American College
  2. 2.St. Joseph's University