Journal of Public Health Policy

, Volume 33, Issue 2, pp 188–201

Smokers’ perceptions of smokeless tobacco and harm reduction

  • Mojgan Sami
  • David S Timberlake
  • Russ Nelson
  • Brittany Goettsch
  • Naeem Ataian
  • Penney Libao
  • Elanora Vassile
Original Article

DOI: 10.1057/jphp.2012.9

Cite this article as:
Sami, M., Timberlake, D., Nelson, R. et al. J Public Health Pol (2012) 33: 188. doi:10.1057/jphp.2012.9

Abstract

Existing survey data indicate that most smokers are not receptive to harm reduction incentives of switching to smokeless tobacco (SLT). Little is known about the underlying reasons for these views. To explore smokers’ perceptions of SLT, we conducted a focus group (eight in total) study of daily smokers between 2009 and 2010 at the University of California, Irvine. We transcribed each 2-hour focus group verbatim and analyzed it using domain analysis. The discussions revealed several reasons why smokers are not receptive to SLT. First, smokers associated new spit-less SLT (that is, Snus) with historic images of chewing tobacco. Second, smokers viewed smoking as an incentive to take a break from their daily routine. Third, smokers expressed lack of control over nicotine delivery when using SLT, relative to cigarettes. These findings challenge tobacco manufacturers’ strategies to market a smokeless alternative as a growing number of smoke-free policies are introduced.

Keywords

smokeless tobacco harm reduction tobacco control qualitative domain analysis 

Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012

Authors and Affiliations

  • Mojgan Sami
    • 1
  • David S Timberlake
    • 2
  • Russ Nelson
    • 3
  • Brittany Goettsch
    • 2
  • Naeem Ataian
    • 4
  • Penney Libao
    • 2
  • Elanora Vassile
    • 2
  1. 1.Department of PlanningPolicy and Design, School of Social Ecology, University of CaliforniaCAUSA
  2. 2.Program in Public Health, College of Health Sciences, University of California, Irvine, Anteater Instruction & Research Building, Room 2044IrvineUSA
  3. 3.Program in Management, Paul Merage School of Business, University of CaliforniaCAUSA
  4. 4.Department of SociologyCalifornia State FullertonCAUSA

Personalised recommendations