Journal of International Business Studies

, Volume 44, Issue 2, pp 89–116

Home-region orientation in international expansion strategies


DOI: 10.1057/jibs.2012.33

Cite this article as:
Banalieva, E. & Dhanaraj, C. J Int Bus Stud (2013) 44: 89. doi:10.1057/jibs.2012.33


Despite the emerging consensus that most multinational enterprises (MNEs) are regional, systematic theory explaining regionalization is conspicuously absent, and empirical findings on its implications for MNE performance remain mixed. Drawing on internalization theory, we suggest that technological advantage and institutional diversity determine firms’ home-region orientation (HRO), and we posit a simultaneous relationship between HRO and performance. We apply insights from the firm heterogeneity literature of international trade to explain the influence of technology on HRO. We predict a negative and nonlinear impact of technological advantage on HRO driven by increasing returns logic, and a negative impact of institutional diversity on HRO driven by search and deliberation costs. We find empirical support for our model using simultaneous equations methodology on longitudinal data on Triad-based MNEs. Performance significantly reduces HRO, but HRO does not have a significant effect on performance.


internalization theorygeographic scopehome-region orientationtechnological advantageregionalization debateinstitutional diversity

Copyright information

© Academy of International Business 2013

Authors and Affiliations

  1. 1.International Business & Strategy Group, D’Amore-McKim School of Business, Northeastern UniversityBostonUSA
  2. 2.Kelley School of Business, Indiana UniversityIndianapolisUSA